1 hr ago
Chinese Entrepreneur Earns Millions Scratching Customers’ Itches
Zhang Xiaoqiao started a business that scratches people’s itches for money.
His stores are in Shenzhen, China.
Customers lie on beds while trained staff gently scratch them.
The service costs 300 yuan for one hour.
Zhang says it can help people relax and sleep better.
He got the idea after seeing a video about someone scratching another person.
He also remembered his father scratching his back when he was a child.
His two stores now earn about 100,000 yuan each month.
Zhang hopes to open 100 stores and make this a recognised job.
Zhang Xiaoqiao opened itch-scratching stores under the Suma brand in Shenzhen, China.
Customers pay 300 yuan, about US$40, for one hour of scratching.
Staff use specially designed pointed nails while customers lie face down on beds.
Zhang says the service helps reduce stress and improve sleep quality.
His two stores reportedly earn 100,000 yuan, or about Rs 14 lakh, monthly, and he plans 100 outlets.
- Who
- Zhang Xiaoqiao, a 32-year-old entrepreneur from Hubei province, and the staff and customers at his Suma stores.
- What
- Zhang launched a paid itch-scratching service in which staff gently scratch customers using specially designed pointed nails.
- Where
- The stores are in Shenzhen’s Baoan and Futian districts in southern China.
- When
- The first store opened in early May, and the second opened one month later; the articles do not specify the year.
- Why
- Zhang says the service responds to demand for stress relief and better sleep among people in big cities.
Key facts
- Business name
- Suma
- Location
- Shenzhen, China
- Service price
- 300 yuan, approximately US$40, per hour
- Monthly revenue
- The two stores together earn 100,000 yuan, approximately Rs 14 lakh, per month
- Customer breakdown
- About 70 percent of customers are men
- Expansion plan
- Zhang plans to open 100 outlets nationwide
- Previous ventures
- He previously tried seven jobs in one year and founded two cross-border e-commerce companies
Quotes
Zhang Xiaoqiao
Chinese entrepreneur and founder of the Suma itch-scratching business
“Is itch-scratching a legitimate job?”
NDTV
Sources
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