2 hrs ago

China’s Itch-Relief Shops Turn Scratching Into Popular Business

A new kind of shop in China helps people relax by scratching their skin.

Customers can ask workers to scratch different parts of their bodies.

The shop uses special tools shaped like fingernails.

A short head-and-back session costs about 100 yuan.

A longer full-body session costs up to about 299 yuan.

Most customers choose the 80-minute full-body option.

The owner says many customers fall asleep because the service helps them relax.

Men who work in city offices make up most of the customers.

The owner says the techniques required months of training and research.

Key facts

First shop: Opened by Zhang Xiaoqiao in Shenzhen in May.
Second location: Opened 40 days after the first shop.
30-minute session: A head-and-back session costs about 100 yuan.
60-minute session: An upper-body session costs about 200 yuan.
Most popular service: The 80-minute full-body session costs between 289 and 299 yuan.
Customer preference: About 70% of customers choose the full-body package.
Client profile: Men working in city offices account for 60% to 70% of customers.
Reported effect: Six or seven out of every 10 customers reportedly fall asleep during sessions.

wionews.com · 2 hrs ago