2 weeks ago

Chrome Plates Latest South Asian Staple Rebranded as Modern Find

Chrome Plates Latest South Asian Staple Rebranded as Modern Find
'Chrome Plates' are the Latest South Asian Staple Being Rebranded as a Modern-Day Find · timesnownews.com

Some foods that come from South Asia are getting new fancy names in other countries, and chrome plates are the newest example.

The article says this is a kind of 'cultural whitewashing'.

That means taking something from another culture and renaming it so the original culture is forgotten.

It has happened before.

'Curry' became a big umbrella word for many different South Asian foods.

A drink called 'chai tea latte' became popular, and even though 'chai' already means tea, the coffee company that made it famous did say it came from that culture.

Then 'golden lattes' appeared, which are just a drink called 'haldi doodh', but nobody mentioned where it was from.

Butter that is cooked a special way, called ghee, was renamed 'clean fat'.

An herb called Ashwagandha was called 'miracle gummies', and a fruit called kathal was called 'vegan pulled pork'.

The writer thinks this will keep happening, and chrome plates will not be the last thing to get a new name.

Key facts

Trend
Chrome plates rebranded as a modern-day find
Article framing
Cultural whitewashing of South Asian cuisine
Earlier rebrands
Chai tea lattes, golden lattes, 'clean fat', 'miracle gummies', 'vegan pulled pork'
Original terms
Haldi doodh, ghee, Ashwagandha, Kathal
Company mentioned
Starbucks, credited for attributing chai to the appropriate term
Blanket term cited
Curry for South Asian food
Duration of trend
Persisted in western coffee culture for decades

Sources

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