2 weeks ago
Pixel Tag Launched In India As Apple AirTag Competitor
Google has introduced a new little gadget called the Pixel Tag.
It is a small, pebble-shaped tracker that helps you find things you might lose, like your keys or bag.
The Pixel Tag is Google's answer to Apple's AirTag.
You can use an app called Find Hub to make the tag ring, so you can find it.
The tag also has a button you can press to make your phone ring, even if it is on silent.
It finds things using clever wireless connections called Bluetooth and Ultra-Wideband.
The battery lasts more than a year and you can replace it yourself.
The tag can handle a little water and dust, so it is safe to use outdoors.
One Pixel Tag costs 3,799 rupees in India, and a pack of four costs 12,900 rupees.
It will go on sale in India in November at the Google Store.
Google launched the Pixel Tag in India, its first Bluetooth tracker and a direct rival to Apple's AirTag.
The Pixel Tag is priced at ₹3,799 for a single unit and ₹12,900 for a pack of four in India.
It uses Bluetooth Channel Sounding, Ultra-Wideband, and the Find Hub network to enable precision finding with directional guidance.
The tracker has a user-replaceable CR2032 coin cell battery claimed to last over a year, plus an IP67 rating.
It goes on sale in India in November via the Google Store, and was unveiled at the Made By Google event alongside the Pixel 11 series, Pixel 11 Pro Fold, Pixel Watch 5, and updated Pixel Buds Pro 2.
- Who
- Google, which launched the Pixel Tag as its first Bluetooth tracker.
- What
- Launch of the Pixel Tag, a Bluetooth and Ultra-Wideband tracker that competes with Apple's AirTag.
- Where
- India, sold through the Google Store online.
- When
- Unveiled at the Made By Google event; goes on sale in India in November.
- Why
- To offer users a first-party Google tracker for finding lost items, rivaling Apple's AirTag.
Key facts
- Price (single unit)
- ₹3,799
- Price (pack of four)
- ₹12,900
- Colour
- Fog
- Connectivity
- Bluetooth Channel Sounding and Ultra-Wideband
- Battery
- User-replaceable CR2032 coin cell, claimed to last over a year
- Durability
- IP67 rating; withstands submersion up to 1 m for 30 minutes
- Dimensions and weight
- 28 x 46.1 x 5.4 mm; about 11.8 grams
- Availability
- November in India via the Google Store online





