2 weeks ago

Google challenges Apple in India with AI-powered Pixel 11 lineup

Google challenges Apple in India with AI-powered Pixel 11 lineup
Google Pixel 11 series revealed along with Indian pricing ahead of launch: Everything that’s changed · financialexpress.com

Google makes phones called Pixel, just like Apple makes iPhones.

Google just showed off four brand-new ones, all called Pixel 11.

These phones are extra smart because they have an AI helper named Gemini inside.

Gemini can do tasks for you, like ordering food or turning a grocery list into a shopping basket ready for delivery.

The phones also have a new glowing light strip, called HiLight, that shows notifications.

This year, every phone has twice as much storage space as last year's models.

But the phones cost more, because the tiny memory chips inside them became more expensive.

Google hopes to sell more phones in India, where Apple is very popular and Google's Pixel is small but growing fast.

Google also announced a new smartwatch, the Pixel Watch 5, that tracks your health and can even watch for blood-pressure changes.

All the new devices go on sale on August 20.

Key facts

Models launched
Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, Pixel 11 Pro Fold
India pricing
Pixel 11 from Rs 89,999; Pixel 11 Pro Rs 1,19,999; Pixel 11 Pro XL Rs 1,34,999; Pixel 11 Pro Fold Rs 1,86,999
Minimum storage
256 GB, double the previous generation
Processor and security
Google Tensor G6 (TSMC 2nm) with Titan M3 security chip
New hardware feature
HiLight ambient LED array for notifications and Gemini interactions
Pixel Watch 5
From Rs 42,900 (41mm; Rs 45,900 for 45mm), health-focused with satellite SOS
Sale date
August 20, globally including India
Market context
Pixel under 1% of India's smartphone market; 68% YoY growth in ultra-premium segment

Quotes

Tarun Pathak

Research Director, Devices and Ecosystems at Counterpoint Research

“"Fast-forward to the Pixel 11 series, and while its computational photography is still arguably the best, the tighter integration with the Google ecosystem, especially the new AI experiences, is likely to be the main differentiating factor."”
indianexpress.com

Sources

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