2 weeks ago
Ranjani Iyengar on designing for Anant Ambani, Radhika Merchant
Ranjani Iyengar makes special invitations for weddings.
She designs them for famous people, including movie stars and very wealthy families.
One of her biggest jobs was making invitations for Anant Ambani and Radhika Merchant's wedding in 2024.
At first, she felt very nervous because the wedding was so big and grand.
After about ten days, she felt more confident and said the whole experience felt 'electric.'
Her company is called Pink Whistle Man.
It keeps no extra supplies, so every invitation is made fresh and different for each couple.
She also helped with decorations like giant signs, calligraphy, and fancy tableware.
For another couple, Kritika Kamra and Gaurav Kapoor, she made an invitation with moving cartoon pictures and Gaurav's voice.
She says invitations have become as important as food, dresses, and photography at weddings.
Ranjani Iyengar, founder of boutique stationery venture Pink Whistle Man, designed the wedding invitations for Anant Ambani and Radhika Merchant's 2024 wedding.
Iyengar said she was initially 'extremely nervous' but that the experience became 'electric' within the first 10 days of working with Radhika Merchant's family.
Her celebrity clients have included Bejoy Nambiar and Sheetal Menon, Alana Panday, and most recently Kritika Kamra and Gaurav Kapoor.
The Kritika Kamra-Gaurav Kapoor invite featured traditional frame-by-frame animation for the first time, with a voiceover by Gaurav Kapoor.
Pink Whistle Man operates a 'zero inventory' premium-pricing model and never repeats dyes, designs or concepts across weddings.
- Who
- Ranjani Iyengar, founder of boutique stationery brand Pink Whistle Man, and her celebrity clients, including Anant Ambani, Radhika Merchant, Kritika Kamra, Gaurav Kapoor and Bejoy Nambiar.
- What
- Iyengar shared an exclusive interview about designing invites for the Ambani wedding and other celebrity weddings, her design process and business model.
- Where
- Not explicitly stated in the article.
- When
- The Ambani wedding she designed for took place in 2024; the interview's date is not stated in the article.
- Why
- To discuss how the wedding invitation industry has evolved and how invitations have become a statement piece in weddings.
Key facts
- Venture
- Pink Whistle Man, an award-winning boutique stationery business
- Business model
- Zero inventory; premium pricing for conceptualisation and design
- Ambani wedding
- 2024; invitations designed for Anant Ambani and Radhika Merchant
- Décor scope
- Illustrated and calligraphic installations, venue stationery and personalised tableware, assisting Bling Mushrooms
- First celebrity client
- Bejoy Nambiar and Sheetal Menon
- Recent project
- Kritika Kamra-Gaurav Kapoor invite with traditional frame-by-frame animation and Gaurav Kapoor's voiceover
- Career background
- Consulting, IT and marketing roles before moving into design
Quotes
Ranjani Iyengar
Founder of Pink Whistle Man, wedding invitation designer
“"I am always intimidated before every wedding until I am confident with our concept."”
indianexpress.com
“"We are a zero inventory business."”
indianexpress.com








