2 weeks ago

Ranjani Iyengar on designing for Anant Ambani, Radhika Merchant

Ranjani Iyengar on designing for Anant Ambani, Radhika Merchant
‘I am always intimidated before every wedding’: Ranjani Iyengar on designing for Anant Ambani-Radhika Merchant and more · indianexpress.com

Ranjani Iyengar makes special invitations for weddings.

She designs them for famous people, including movie stars and very wealthy families.

One of her biggest jobs was making invitations for Anant Ambani and Radhika Merchant's wedding in 2024.

At first, she felt very nervous because the wedding was so big and grand.

After about ten days, she felt more confident and said the whole experience felt 'electric.'

Her company is called Pink Whistle Man.

It keeps no extra supplies, so every invitation is made fresh and different for each couple.

She also helped with decorations like giant signs, calligraphy, and fancy tableware.

For another couple, Kritika Kamra and Gaurav Kapoor, she made an invitation with moving cartoon pictures and Gaurav's voice.

She says invitations have become as important as food, dresses, and photography at weddings.

Key facts

Venture
Pink Whistle Man, an award-winning boutique stationery business
Business model
Zero inventory; premium pricing for conceptualisation and design
Ambani wedding
2024; invitations designed for Anant Ambani and Radhika Merchant
Décor scope
Illustrated and calligraphic installations, venue stationery and personalised tableware, assisting Bling Mushrooms
First celebrity client
Bejoy Nambiar and Sheetal Menon
Recent project
Kritika Kamra-Gaurav Kapoor invite with traditional frame-by-frame animation and Gaurav Kapoor's voiceover
Career background
Consulting, IT and marketing roles before moving into design

Quotes

Ranjani Iyengar

Founder of Pink Whistle Man, wedding invitation designer

“"I am always intimidated before every wedding until I am confident with our concept."”
indianexpress.com
“"We are a zero inventory business."”
indianexpress.com

Sources

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