3 weeks ago
Sewing machine demand runs 1.5 times industry capacity: Usha
Have you ever seen a sewing machine?
It is a machine people use to sew clothes and other things.
A big company called Usha International says lots of people want sewing machines these days.
In fact, people want at least one and a half times more sewing machines than factories can make.
There are a few reasons why.
The government has a plan called PM Vishwakarma that helps artists and craftspeople by giving them tools.
More small shops called boutiques are opening, and each boutique usually has three sewing machines.
People also like to sew things at home for fun and to learn new skills.
The whole sewing machine market in India is worth about ₹3,000 crore.
Big companies like Usha, Singer, and Gemini make most of these machines.
So the simple sewing machine is making a big comeback!
Usha International says demand for sewing machines is at least 1.5 times the industry's production capacity.
The revival is driven by household consumption, the PM Vishwakarma scheme for artisans, and the growth of boutiques.
India's sewing-machine market is estimated at around ₹3,000 crore, with industrial machines the largest segment.
The market is led by Usha International, Gemini and Singer, along with regional players Pooja and Rita.
Usha's sewing business ranges from basic household machines to Janome-partnered electric machines and industrial garment machinery.
- Who
- Usha International, led by chief operating officer Anil Dua, along with industry players such as Gemini and Singer.
- What
- Demand for sewing machines in India is running at least 1.5 times the industry's production capacity.
- Where
- India, including boutiques nationwide and manufacturing hubs such as Hyderabad, Kolkata, Faridabad, Uttarakhand and Tiruppur.
- When
- Not specified in the articles.
- Why
- Growing household consumption, government schemes like PM Vishwakarma, boutique expansion and DIY sewing interest are driving demand.
Key facts
- Demand vs capacity
- At least 1.5x industry production capacity
- Market size
- Around ₹3,000 crore (Indian sewing-machine market)
- Largest segment
- Industrial machines
- Major players
- Usha International, Gemini, Singer; regional players Pooja and Rita
- Government catalyst
- PM Vishwakarma scheme for traditional artisans
- Usha COO
- Anil Dua
- Usha's core business share
- Sewing machines, fans and cooking appliances (~two-thirds)
- Buy-to-manufacture mix
- Roughly 70:30
Quotes
Anil Dua
Chief Operating Officer of Usha International
“If I were to look at sewing machines, one would say who buys sewing machines today? But the reality is that demand for sewing machines is at least 1.5 times production today.”
financialexpress.com
“Every boutique carries three sewing machines. So, the demand for sewing machines is significantly growing.”
financialexpress.com











