3 weeks ago

Sewing machine demand runs 1.5 times industry capacity: Usha

Sewing machine demand runs 1.5 times industry capacity: Usha
Sewing machine demand is 1.5X industry capacity: Usha International · financialexpress.com

Have you ever seen a sewing machine?

It is a machine people use to sew clothes and other things.

A big company called Usha International says lots of people want sewing machines these days.

In fact, people want at least one and a half times more sewing machines than factories can make.

There are a few reasons why.

The government has a plan called PM Vishwakarma that helps artists and craftspeople by giving them tools.

More small shops called boutiques are opening, and each boutique usually has three sewing machines.

People also like to sew things at home for fun and to learn new skills.

The whole sewing machine market in India is worth about ₹3,000 crore.

Big companies like Usha, Singer, and Gemini make most of these machines.

So the simple sewing machine is making a big comeback!

Key facts

Demand vs capacity
At least 1.5x industry production capacity
Market size
Around ₹3,000 crore (Indian sewing-machine market)
Largest segment
Industrial machines
Major players
Usha International, Gemini, Singer; regional players Pooja and Rita
Government catalyst
PM Vishwakarma scheme for traditional artisans
Usha COO
Anil Dua
Usha's core business share
Sewing machines, fans and cooking appliances (~two-thirds)
Buy-to-manufacture mix
Roughly 70:30

Quotes

Anil Dua

Chief Operating Officer of Usha International

“If I were to look at sewing machines, one would say who buys sewing machines today? But the reality is that demand for sewing machines is at least 1.5 times production today.”
financialexpress.com
“Every boutique carries three sewing machines. So, the demand for sewing machines is significantly growing.”
financialexpress.com

Sources

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