2 weeks ago
Philips Names Rocking Star Yash Men's Grooming Brand Ambassador
Philips, a big company that makes grooming tools, has chosen a famous Indian movie star named Rocking Star Yash to be the face of its men's grooming products.
Movie fans first noticed Yash using a Philips trimmer in an online glimpse, and people got very excited.
Philips saw this and decided to make it official with a big new campaign called 'Trimmers Ka Baap.'
A trimmer is a tool used to keep a beard neat and tidy.
The campaign shows a special Philips trimmer that can check how thick your beard is 125 times every second.
It changes its power automatically so the trim is even and looks sharp.
Philips will also be the official grooming partner for Yash's new movie, 'Toxic: A Fairy Tale for Grown-ups.'
That movie will be shown around the world starting on August 26, 2026.
You can find Philips trimmers in many shops and online stores across India.
Philips India named Rocking Star Yash as Brand Ambassador for its Men's Grooming portfolio.
The collaboration began after fans spotted Yash using a Philips trimmer in a behind-the-scenes glimpse.
Philips unveiled the 'Trimmers Ka Baap' campaign featuring the All-in-One Trimmer with BeardSense Technology.
Philips joined 'Toxic: A Fairy Tale for Grown-ups' as Official Grooming Partner ahead of its worldwide release on 26 August 2026.
The campaign will roll out across digital, social media, cinema, OTT, outdoor, retail and experiential touchpoints.
- Who
- Philips India and actor Rocking Star Yash, with comments from Smit Shukla, Zone Business Leader - Personal Health, Philips Indian Subcontinent.
- What
- Philips India announced Yash as brand ambassador for its Men's Grooming portfolio, launched the 'Trimmers Ka Baap' campaign, and became Official Grooming Partner for the film 'Toxic: A Fairy Tale for Grown-ups'.
- Where
- Announced in New Delhi, India; Royal Philips is headquartered in the Netherlands.
- When
- Announced on August 18; the film is slated for worldwide release on 26 August 2026.
- Why
- Fans organically discovered Yash using a Philips trimmer, which reinforced consumer trust and led to an authentic partnership bridging Yash's on-screen persona with his grooming choices.
Key facts
- Brand
- Philips (Royal Philips)
- Brand Ambassador
- Rocking Star Yash
- Campaign
- 'Trimmers Ka Baap'
- Featured Product
- Philips All-in-One Trimmer with BeardSense Technology
- Technology
- Scans beard density 125 times per second
- Film Partnership
- Official Grooming Partner for 'Toxic: A Fairy Tale for Grown-ups'
- Film Release
- Worldwide release on 26 August 2026
- Philips 2025 Sales
- EUR 18 billion
Quotes
Rocking Star Yash
Indian actor and style icon
“I’ve trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that’s what I value about Philips.”
theprint.in
Sources
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