1 day ago
Kansai Nerolac Showcases Distinctive Kashmiri Homes in Noor-e-Kashmir
Kansai Nerolac Paints has created a digital series about beautiful homes in Kashmir.
The series is called “Noor-e-Kashmir.”
It shows 12 different homes from the region.
Each home has its own colours, design and architectural style.
The episodes also introduce the families, contractors and other people who helped create the homes.
Some of the company’s paint and wood-finish products were used in the featured spaces.
Contractors will be thanked with badges, certificates and online recognition.
The stories will later be collected in a special colour and design book.
Kansai Nerolac Paints has launched “Noor-e-Kashmir,” a digital series featuring 12 homes across Kashmir.
The series explores each home’s architecture, design, colours, craftsmanship and connection with nature.
Episodes highlight homeowners, dealers, contractors and other contributors involved in creating the spaces.
Contractors will receive “Noor-e-Kashmir Contractors” badges, certificates and social media recognition.
The series will conclude with a “Noor-e-Kashmir Colour Book” featuring the 12 homes and their design details.
- Who
- Kansai Nerolac Paints Limited, along with homeowners, dealers, contractors and a Kashmir-based architect.
- What
- The company launched “Noor-e-Kashmir,” a digital series featuring 12 distinctive Kashmiri homes.
- Where
- Across Kashmir, Jammu and Kashmir, with episodes distributed through the company’s digital platforms.
- When
- The announcement was issued on September 10.
- Why
- To celebrate Kashmiri homes, craftsmanship and design while strengthening the company’s connection with local consumers, dealers and contractors.
Key facts
- Series
- Noor-e-Kashmir
- Homes featured
- 12 homes across Kashmir
- Main platform
- Kansai Nerolac Paints’ YouTube channel
- Recognition
- Contractors will receive badges, certificates and social media recognition
- Planned publication
- A Noor-e-Kashmir Colour Book
- Company representative
- Pravin Chaudhari, Managing Director, Kansai Nerolac Paints Limited
- Marketing representative
- Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited
Quotes
Pravin Chaudhari
Managing Director of Kansai Nerolac Paints Limited
“Kashmir is an important market for Kansai Nerolac, with distinct consumer preferences and a strong appreciation for colour, design, and craftsmanship. Noor-e-Kashmir reflects our understanding of the market and our commitment to strengthening connect with consumers, our dealer and contractor network in the region, while celebrating the distinctive character of Kashmiri homes. With Noor-e-Kashmir, we aim to give a tribute to Kashmir, its people, homes and the craftsmanship behind it.”
theprint.in
“Noor-e-Kashmir celebrates not only distinctive Kashmiri homes, but also the people behind them. Through this digital series, we want to bring forward the choices, stories and craftsmanship that give each home its unique character. For us, paint has never been just about what you put on a wall, but about how that colour energises the space and people who live within it.”
theprint.in
Sources
Related news
Dal Lake’s Shikaras Become Floating Galleries Celebrating Kashmir
Short-film director transforms Indiramma house into creative masterpiece
Berger Paints’ Khushrangi Ad Replaces Celebrities With Nostalgic Colour
Shekhawati’s Painted Havelis Enter India’s UNESCO Tentative List
Anurag Kashyap’s Bengaluru Home Blends Cinema and Vintage Charm
Shailaja Kamat’s Solo Show Traces India’s Changing Urban Landscapes
Jammu and Kashmir Deputy CM Calls BJP Biggest Liar Party
Northern Command Links J&K Security With Youth Development
Murugan Invites Filmmakers Back to Jammu and Kashmir
IMD Forecasts Widespread Rain Across Central, Eastern, Western India
J&K Police Arrest Man With Heroin-Like Substance in Kulgam
