8 months ago
Japan's Viral Bot Mirumi Trends on Social Media
Mirumi is a cute, interactive robot accessory from Japan that's becoming very popular on social media.
It looks like a fluffy sloth bear and can tilt its head and nod when you touch it.
People love it because it's adorable and makes them feel happy.
It was introduced by a company called Yukai Engineering and will be available for preorder in January 2026.
It comes in three colors: pink, beige, and grey.
Many people on social media are excited about it and want to have one as their new friend.
Mirumi is a charm bot from Tokyo, Japan, inspired by Yokai from Japanese folklore.
It was introduced by Yukai Engineering at CES 2025 and will be available for preorder on January 21, 2026.
Mirumi can tilt its head and nod when touched, making it interactive and adorable.
It comes in three colors: pink, beige, and grey, and can be clipped to bags or clothes.
The bot has gained significant popularity on social media, with people calling it their 'new best friend' and 'anti-stress medicine'.
- Who
- Yukai Engineering, a Japan-based robotics company
- What
- Mirumi, a charm bot accessory
- Where
- Tokyo, Japan
- When
- Introduced at CES 2025, preorder starts January 21, 2026
- Why
- Designed to evoke tender feelings and create shareable moments
Key facts
- Name
- Mirumi
- Company
- Yukai Engineering
- Origin
- Tokyo, Japan
- Inspiration
- Yokai (Japanese folklore spirit)
- Preorder Date
- January 21, 2026
- Available Colors
- Pink, beige, grey
- Interaction
- Head tilts, nods when touched
Quotes
Shunsuke Aoki
CEO of Yukai Engineering, the Japan-based robotics company that introduced Mirumi.
“Mirumi is designed to evoke those tender feelings through its subtle and adorable gestures, delighting you and creating moments for others to share in. We are very excited to bring this happiness ambassador to Kickstarter, so people around the world can experience the charm.”
NDTV
Lora
A Romania-based actor and songwriter who shared her experience with Mirumi on Instagram.
“Mirumi is going where I am going... this is how it is going to be.”
NDTV
Sources
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