1 month ago
Force Motors Launches Upgraded Urbania Deluxe
Force Motors has launched the upgraded Urbania Deluxe, a premium van in India, starting at Rs 28.7 lakh.
This van is designed for comfort, performance, and technology, making it ideal for both passengers and fleet operators.
It comes with a Mercedes-derived engine, various seating configurations, and advanced safety features.
The van also includes a 9-inch touchscreen for infotainment and a comprehensive warranty package.
The Urbania line-up has seen strong market demand, with monthly sales averaging around 700 units and an annual production capacity of 20,000 units.
Force Motors launched the upgraded Urbania Deluxe at Rs 28.7 lakh (ex-showroom).
The van features a Mercedes-derived 2.6-litre turbo-diesel engine with 134 hp and 350 Nm of torque.
Available in three wheelbases and eight seating layouts ranging from 9+D to 16+D.
Interior includes leatherette seats, wood-finish flooring, and a 9-inch HD touchscreen.
Safety features include 3-point seat belts, airbags, ABS, EBD, ESP, and Engine Drag Torque Control.
- Who
- Force Motors
- What
- Launch of the upgraded Urbania Deluxe premium van
- Where
- India
- When
- Not specified
- Why
- To offer a refined travel experience for passengers and a practical people mover for fleet operators
Customer Perspective
Business Perspective
Price and Value
Customer Perspective
Customers may find the starting price of Rs 28.7 lakh reasonable for a premium van with advanced features and comfort.
Business Perspective
Businesses may see the price as a significant investment but justify it through the vehicle's durability and advanced features.
Seating Configurations
Customer Perspective
Customers appreciate the variety of seating layouts (9+D to 16+D) to suit different needs.
Business Perspective
Businesses benefit from the flexibility in seating configurations to cater to diverse customer demands.
Key facts
- Price
- Rs 28.7 lakh (ex-showroom)
- Engine
- Mercedes-derived 2.6-litre four-cylinder turbo-diesel
- Power
- 134 hp and 350 Nm of torque
- Seating Configurations
- 9+D to 16+D
- Infotainment
- 9-inch HD touchscreen with smartphone connectivity
- Safety Features
- 3-point seat belts, airbags, ABS, EBD, ESP, and Engine Drag Torque Control
- Warranty
- 5-year or 5 lakh km warranty
- Monthly Sales
- 700 units
- Annual Production Capacity
- 20,000 units
Quotes
Prasan Firodia
Managing Director, Force Motors
“The launch of the new Urbania Deluxe marks the next step in that journey. Every enhancement has been driven by a simple philosophy—putting passenger comfort at the centre of the product.”
thehindubusinessline.com
Sources
Force Urbania Deluxe Launched At Rs 28.7 Lakh With 134HP Mercedes-Derived Engine
Force Motors bets on Urbania’s premium-van economics to widen its lead in India’s shared-mobility market
Force Urbania Deluxe Launched At Rs 28.7 Lakh; Gets Mercedes-derived Engine
Force Motors launches upgraded Urbania from Rs 28.7 lakh
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