2 hrs ago
Apple Launches iPhone 18 Pro Models With Siri AI
Apple has announced two new phones called the iPhone 18 Pro and iPhone 18 Pro Max.
They cost at least $1,199 and $1,299, respectively.
People can pre-order them on September 12.
The phones go on sale on September 18.
They use a new A20 Pro chip designed to make them faster.
Apple says the chip also improves tasks that use artificial intelligence.
Siri has been redesigned to understand more personal requests and work across many apps.
The cameras now have a variable aperture, which gives users more control over light and background blur.
Apple also says the phones can charge to 50 percent in about 15 minutes.
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at a keynote in Cupertino.
The iPhone 18 Pro starts at $1,199, while the Pro Max starts at $1,299.
Pre-orders begin September 12, with both models available from September 18.
Both phones use the A20 Pro chip, built with 2-nanometer process technology.
The lineup introduces redesigned Siri AI features, a variable-aperture camera, and faster charging.
- Who
- Apple announced the iPhone 18 Pro and iPhone 18 Pro Max.
- What
- The company launched two Pro smartphones featuring the A20 Pro chip, new Siri AI capabilities, and a variable-aperture camera.
- Where
- The announcement took place at an Apple keynote event in Cupertino.
- When
- The phones were announced at the keynote; pre-orders begin September 12 and availability begins September 18.
- Why
- Apple is positioning the new models around improved artificial intelligence, performance, camera control, and charging speed.
Key facts
- Starting prices
- iPhone 18 Pro: $1,199; iPhone 18 Pro Max: $1,299
- Pre-orders
- September 12
- Availability
- September 18
- Processor
- A20 Pro chip with a 2-nanometer process
- Camera
- Variable aperture, described as a first for the iPhone lineup
- Charging
- Up to 50 percent charge in about 15 minutes
- Colors
- Deep Black, Burgundy, and Glacier








