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MG Motor India Returns Title Sponsorship to Indian Super League
The Indian Super League has found a new main sponsor for its next season.
The sponsor is JSW MG Motor India, an automotive company.
Because of the deal, the league will be called the MG Indian Super League.
This is the first title sponsorship for the league in three seasons.
The new season starts on October 10, 2026.
Teams will play matches both at home and away across the country.
The league is also moving into a new period led commercially by its clubs.
MG says it has supported football before, including through a relationship with Liverpool FC and youth initiatives.
JSW MG Motor India will become the Indian Super League’s title sponsor for the 2026-27 season.
The competition will be rebranded as the MG Indian Super League.
The deal marks the return of a title sponsor after a three-season absence.
The 2026-27 season begins on October 10 and will use a full home-and-away format.
The partnership comes as the ISL enters a new club-led commercial era, with MG citing football initiatives including work with the Patan Girls.
- Who
- The Indian Super League and JSW MG Motor India.
- What
- JSW MG Motor India became the title sponsor for the 2026-27 season, which will be called the MG Indian Super League.
- Where
- The season will feature clubs playing across India in a full home-and-away format.
- When
- The 2026-27 season is scheduled to begin on October 10, 2026; the announcement was made on Thursday.
- Why
- The partnership is intended to support the ISL’s new club-led commercial era and reflects MG Motor India’s stated commitment to football in India.
Key facts
- Title sponsor
- JSW MG Motor India
- Season
- 2026-27
- New league name
- MG Indian Super League
- Season start
- October 10, 2026
- Competition format
- Full home-and-away format
- Sponsorship gap
- The ISL had gone three seasons without a title sponsor
- Commercial development
- The league is entering a new club-led commercial era
Quotes
Karan Yadav
CEO of the Indian Super League
“The return of a title sponsor after three seasons is a significant milestone and a strong reflection of the belief and opportunity around Indian football. As a club-led league, we are entering a new chapter with a clear ambition to build a stronger, more commercially sustainable and fan-focused ISL.”
rediff.com
“Football has been an important part of MG's story in India, from our association with Liverpool FC to supporting the next generation of football talent through initiatives such as our work with the Patan Girls.”
rediff.com
Sources
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