7 months ago
Coca-Cola Expands Last-Mile Reach in India
Coca-Cola is using small vehicles like bikes and electric vans to deliver its drinks directly to stores in India.
This helps them reach more places, reduce costs, and compete better.
They have a lot of stores and coolers, and they're also focusing on healthier drinks.
Some local companies are competing with them, but Coca-Cola is still very big in India.
They're also planning to raise money through an IPO.
Coca-Cola is using small vehicles like bikes and electric vans to deliver drinks directly to stores in India.
This helps them reach more places, reduce costs, and gain control over distribution.
They have a large presence in India with 6 million retail outlets and 1.5 million coolers.
Local competitors like Campa Cola and Lahori Jeera are gaining market share, but Coca-Cola and PepsiCo still dominate with 85% of the market.
Coca-Cola is also focusing on healthier drinks and plans to raise $1 billion through an IPO.
- Who
- Coca-Cola
- What
- Expanding last-mile reach using micromobility options
- Where
- India, focusing on narrow lanes and hard-to-access neighborhoods
- When
- Ongoing, with significant traction expected in the next year
- Why
- To cut reliance on middlemen, gain control over costs, and expand direct-to-store delivery
Key facts
- Retail Outlets
- 6 million
- Coolers
- 1.5 million
- Electric Vehicles
- 5,000
- Plants
- 15
- Market Share (Coca-Cola & PepsiCo)
- 85%
- Market Share (Campa Cola & Lahori Jeera)
- 15%
- FY25 Revenue (HCCB)
- ₹12,751 crore
- IPO Plans
- $1 billion
Quotes
John Murphy
Global President and CFO, Coca-Cola
“We have a team of people that are always looking at such opportunities around the world, including here in India. Bolt-on acquisitions can fill a gap in the portfolio...We are evaluating some projects in India...There is never a shortage of opportunities to look at in India as scalability is not the problem, it’s whether the brand has the wherewithal to be attractive.”
thehindubusinessline.com
“I think India is moving in the right direction. While 2025 was a challenging year for many reasons, I expect India’s momentum to continue to be very robust, and it has all of the underlying fundamentals for us to believe that it will be among the top three in the coming years.”
thehindubusinessline.com
Sources
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