3 weeks ago
Pochampally Ikat Products to Get QR Code Authentication Tags
Have you ever wished you could find out who made your clothes and where they came from?
Soon, people who buy Pochampally Ikat saris will be able to do exactly that.
Ikat is a special way of dyeing and weaving cloth that comes from a village called Pochampally in India.
The village is famous for its beautiful hand-woven designs.
Each sari will get a special tag with a QR code, just like the ones you might see on food packages.
When you scan the QR code with a phone, it will open a website that shows a certificate proving the sari is real.
You will also see a photo of the weaver, the village where the sari was made, and a number that shows which loom made it.
The certificate will be available in Telugu and English.
To celebrate handloom day, the village will also offer fun walks where people can learn about weaving and local food.
This helps buyers trust what they are buying and honors the people who make these beautiful textiles.
Pochampally Ikat products will carry QR-code tags that let buyers verify a sari's origin, production details, and the artisan behind it.
The plan was announced on Thursday, the eve of National Handloom Day celebrations at Pochampally village.
Each QR-code tag will link to a website displaying a "certificate of authentication" in Telugu and English.
Buyers will be able to see the weaver's photograph, village, mandal, and the Geo-Tag number of the loom recorded by the department of handlooms and textiles.
The district will announce weaver-led cultural experiences and heritage walks, plus an MoU with the NGO United Way of Hyderabad.
- Who
- Buyers and weavers of Pochampally Ikat products, along with the department of handlooms and textiles, the creative economy impact collective (CEIC), and the NGO United Way of Hyderabad.
- What
- Pochampally Ikat products will carry QR-code tags linked to a website showing a certificate of authentication with details about the sari's origin, production, and the weaver.
- Where
- Pochampally village, near Hyderabad.
- When
- Announced on Thursday, the eve of National Handloom Day celebrations; the handloom walk is scheduled for Friday.
- Why
- To let buyers verify a sari's origin, production details, and the artisan behind it.
Key facts
- Product
- Pochampally Ikat handloom products (saris)
- New feature
- QR-code authentication tags on each piece
- What the QR code shows
- Certificate of authentication in Telugu and English
- Buyer-visible details
- Weaver's photograph, village, mandal, loom Geo-Tag number
- Announcement date
- Thursday, eve of National Handloom Day
- Location
- Pochampally village, Hyderabad
- New initiatives
- Weaver-led cultural experiences and heritage walks
- Planned partnership
- MoU with United Way of Hyderabad NGO









