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Fabelle Launches Nine-Praline Collection Inspired by Navarasa
Fabelle has made a box of nine chocolates inspired by nine human emotions.
These emotions are called Navarasa.
Each chocolate uses a different shape, texture and flavour to represent one emotion.
Musicians from ITC Sangeet Research Academy also made music inspired by the same emotions.
A QR code inside the box lets people listen to the music.
The chocolates and music are meant to let people experience each emotion in two different ways.
The collection was unveiled at an event in Mumbai.
It costs INR 2,395 and will be sold in select Fabelle boutiques and online.
Fabelle launched the Nav-Ras Collection, pairing nine handcrafted pralines with nine original musical interpretations.
The project was created with ITC Sangeet Research Academy and draws on the nine emotions known as Navarasa.
Each praline interprets an emotion through its flavour, ingredients, texture and form.
The musical compositions can be accessed using a QR code inside the collection box.
Priced at INR 2,395, the collection is slated for select Fabelle boutiques and online channels.
- Who
- Fabelle and ITC Sangeet Research Academy
- What
- The launch of a collection of nine emotion-inspired pralines paired with original music.
- Where
- The launch event was held at ITC Grand Central in Mumbai, India.
- When
- The collection was unveiled on October 9; the article does not specify the year.
- Why
- To express the nine Navarasa emotions through chocolate and music.
Key facts
- Collection
- Fabelle Nav-Ras Collection
- Number of pralines
- Nine handcrafted pralines
- Musical component
- Nine original interpretations; accessible through a QR code inside the box
- Collaboration
- ITC Sangeet Research Academy
- Price
- INR 2,395
- Availability
- Select Fabelle boutiques and online channels
- Unveiling venue
- ITC Grand Central, Mumbai
Quotes
Subash Balar
Vice President and Business Head for Chocolates, Coffee and Confectionery & NCD, ITC Foods Division
“At Fabelle, we have always believed that fine chocolate can go beyond indulgence and serve as an expression of craftsmanship and creativity. With The Nav-Ras Collection, our Master Chocolatiers have interpreted something as intangible as emotion through the interplay of form, texture and flavour. Each praline expresses a distinct Rasa, while our collaboration with ITC Sangeet Research Academy brings that same emotion to life through music. The result is a multisensory experience created for ch*”
theprint.in
Sources
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