8 months ago
Infobip Reports Record Black Friday Messaging Surge
Infobip, a company that helps businesses communicate with customers, saw a huge increase in messages sent during Black Friday 2025.
They found that people are using more advanced messaging services like RCS and WhatsApp to shop and talk to brands.
Email is also very popular.
This growth happened not just in North America, but all over the world, including places like Latin America, Europe, and Asia.
Retailers are using these channels to give customers better shopping experiences.
Infobip's technology helped businesses handle all these messages smoothly.
The company's CEO said that brands need to focus on quick, relevant, and personalized interactions to meet customer needs.
Infobip reported a 277% increase in RCS messaging traffic on Black Friday 2025 compared to the previous year.
Email usage also surged by 241% year-on-year, indicating strong engagement during shopping peaks.
Black Friday has become a global event with significant increases in interactions in regions like LATAM, Europe, and APAC.
Total interactions during the Cyber Week period rose from 11.6 billion in 2024 to 12.2 billion in 2025, a 5.17% increase.
RCS and WhatsApp together generated 504.8 million interactions, up 27.3% year-on-year, highlighting the shift towards richer customer communications.
- Who
- Infobip, a global cloud communications platform
- What
- Reported a significant increase in messaging traffic during Black Friday 2025
- Where
- Globally, with notable increases in North America, LATAM, Europe, and APAC
- When
- Black Friday 2025 and the Cyber Week period
- Why
- To meet consumer demand for richer, more interactive, and personalized shopping experiences
Key facts
- RCS Growth
- 277% increase on Black Friday 2025
- Email Growth
- 241% year-on-year increase
- Total Interactions
- 12.2 billion during Cyber Week 2025
- RCS and WhatsApp
- 504.8 million interactions
- RCS Growth (Cyber Week)
- 209.4% increase from 2024
- Email Growth (Cyber Week)
- 322.6% increase
- LATAM Growth
- WhatsApp +46%, Email +61%, RCS +464%
- Europe Growth
- SMS +65%, Voice +25%, WhatsApp +162%, RCS +361%
- APAC Growth
- Email +243%, Voice +84%, WhatsApp +13%
Quotes
Silvio Kutic
CEO at Infobip
“Our data shows how rapidly RCS is becoming the way people shop and communicate. The surge in adoption proves that retailers are embracing channels that offer richer experiences, higher engagement, and better outcomes. With consumers seeking for more options and offers, spending reached higher levels during the weekend between Black Friday and Cyber Monday. To meet this customer demand, brands must be well set and invest in immediacy, relevance and personalised interactions.”
theprint.in
Sources
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