3 weeks ago
Samsung tracking consumer AI adoption to shape future features
Samsung is a company that makes phones and other smart devices.
It wants its phones to be very smart by using something called AI, which is like a helpful helper inside the phone.
Samsung is watching how people use these smart features so it can make even better ones.
Galaxy AI is the name of Samsung's smart features.
It first started in 2024 with a phone called the Galaxy S24.
Samsung says AI should be meaningful, easy to use, and safe.
Samsung works with Google to make some of the smart tools, like Circle to Search, which lets you circle anything on your screen to learn about it.
Other popular tools can fix photos, assist with calls, and translate languages.
Samsung is also making special features for people in India, like a tool that finds bills in emails and reminds you before they are due.
This way, AI helps people do everyday tasks without thinking about the technology behind it.
Samsung Electronics is closely tracking how consumers adopt and use AI in everyday life to shape future Galaxy AI experiences.
Galaxy AI launched on the Galaxy S24 in 2024, guided by three principles: meaningful features, ease of access, and safety.
Samsung developed its AI features with Google, with Gemini-powered tools such as Circle to Search among the most popular.
Samsung's own features, including Photo Assist, Creative Studio, Call Assist, and Live Translate, have seen strong adoption.
Samsung plans AI features built specifically for Indian consumers, including an AI-powered bill payment reminder, developed by R&D teams in Noida and Bengaluru.
- Who
- Samsung Electronics, including Corporate EVP and Head of Customer Experience Office (MX Division) Jay Kim and Southwest Asia CEO and President J B Park.
- What
- Samsung is tracking consumer AI adoption and applying feedback from local markets to shape future Galaxy AI features, including localized features for Indian consumers.
- Where
- London (media roundtable) and Samsung's research and development centres in Noida and Bengaluru, India.
- When
- Reported on August 9, 2026; the executives' comments were made at a media roundtable in London last month and in a separate statement last month.
- Why
- To make AI meaningful, easy to access, and safe, and to differentiate Samsung's AI offerings beyond features already available on other smartphone brands.
Key facts
- Company
- Samsung Electronics
- Galaxy AI launch
- 2024, with the Galaxy S24
- Design principles
- Meaningful features, ease of access, and safety
- AI development partner
- Google, with Gemini-powered tools
- Popular features
- Circle to Search, Photo Assist, Creative Studio, Call Assist, Live Translate
- India-specific plans
- Localized AI for next Galaxy smartphone, incl. AI-powered bill payment reminder
- India R&D centres
- Noida and Bengaluru
- Key executive
- Jay Kim, Corporate EVP, Head of Customer Experience Office, MX Division
Quotes
Jay Kim
Samsung Electronics Corporate EVP, Head of Customer Experience Office
“We continue to improve the UI-UX (user interface-user experience) so that it (AI adoption) gets easier.”
thehindubusinessline.com
“We are now focusing on how consumers are adopting AI, reacting to it, and using it.”
thehindubusinessline.com










