3 weeks ago

Samsung tracking consumer AI adoption to shape future features

Samsung tracking consumer AI adoption to shape future features
Samsung tracking consumer AI adoption to shape future features: Official · thehindubusinessline.com

Samsung is a company that makes phones and other smart devices.

It wants its phones to be very smart by using something called AI, which is like a helpful helper inside the phone.

Samsung is watching how people use these smart features so it can make even better ones.

Galaxy AI is the name of Samsung's smart features.

It first started in 2024 with a phone called the Galaxy S24.

Samsung says AI should be meaningful, easy to use, and safe.

Samsung works with Google to make some of the smart tools, like Circle to Search, which lets you circle anything on your screen to learn about it.

Other popular tools can fix photos, assist with calls, and translate languages.

Samsung is also making special features for people in India, like a tool that finds bills in emails and reminds you before they are due.

This way, AI helps people do everyday tasks without thinking about the technology behind it.

Key facts

Company
Samsung Electronics
Galaxy AI launch
2024, with the Galaxy S24
Design principles
Meaningful features, ease of access, and safety
AI development partner
Google, with Gemini-powered tools
Popular features
Circle to Search, Photo Assist, Creative Studio, Call Assist, Live Translate
India-specific plans
Localized AI for next Galaxy smartphone, incl. AI-powered bill payment reminder
India R&D centres
Noida and Bengaluru
Key executive
Jay Kim, Corporate EVP, Head of Customer Experience Office, MX Division

Quotes

Jay Kim

Samsung Electronics Corporate EVP, Head of Customer Experience Office

“We continue to improve the UI-UX (user interface-user experience) so that it (AI adoption) gets easier.”
thehindubusinessline.com
“We are now focusing on how consumers are adopting AI, reacting to it, and using it.”
thehindubusinessline.com

Sources

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