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Donatella Versace Announces Independent Fashion and Beauty Venture
Donatella Versace is starting a new company with Revolve.
This company will be separate from the Versace fashion house.
Donatella will lead the creative work as chief creative officer.
The new brand does not have a name yet.
Its first products are expected to arrive in 2027.
Beauty products will come before fashion products.
The company may also create entertainment and cultural content.
It is designed to appeal to younger people who discover brands online.
Revolve will provide technology, shopping systems and access to customers around the world.
Donatella Versace is creating an independent fashion and beauty venture with US-based digital retailer Revolve.
She will serve as chief creative officer, while the brand’s name has not yet been announced.
The first products are expected in 2027, beginning with beauty before expanding into fashion.
The initial rollout will cover the United States, Latin America, Asia-Pacific and the Middle East.
The partnership aims to reach younger consumers through Revolve’s digital infrastructure and global retail platform.
- Who
- Donatella Versace and digital retailer Revolve.
- What
- An independent fashion and beauty venture, with Donatella Versace as chief creative officer.
- Where
- The initial rollout will cover the United States, Latin America, Asia-Pacific and the Middle East.
- When
- The first products are expected in 2027.
- Why
- The venture is intended to give Donatella a new way to connect with younger consumers through fashion, beauty and culture.
Key facts
- Business structure
- The venture will be independent from Versace.
- Creative leader
- Donatella Versace will serve as chief creative officer.
- Launch date
- The first products are expected in 2027.
- First category
- Beauty products are expected to launch before fashion products.
- Initial markets
- The United States, Latin America, Asia-Pacific and the Middle East.
- Brand name
- A name has not yet been announced.
- Revolve revenue
- Vogue reported that Revolve generated $1.23 billion in revenue in 2025.
Quotes
Donatella Versace
Designer and chief creative officer of the planned independent venture
“I believe creativity should be fearless, inclusive and alive in the world. I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion”
firstpost.com
Sources
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