1 year ago
Sandeep Goyal Eyes Dentsu's India Business
Imagine a company called Dentsu that does advertising.
There's a person named Sandeep Goyal who used to work with Dentsu in India.
Now, Dentsu is thinking about maybe selling part of its business in India.
Sandeep Goyal says he wants to buy it, especially if the price is right.
He's talking to banks to get the money.
Some people think it's a good idea because Goyal is focused on new technology like AI, which is becoming important in advertising.
Others wonder if it makes sense because Dentsu might lose its Japanese clients if it leaves India.
Dentsu says it's looking at different options, not necessarily selling everything.
Sandeep Goyal, chairman of Rediffusion, is interested in acquiring Dentsu's India business.
Dentsu is exploring 'strategic alternatives,' which could mean seeking a partner.
Goyal is open to considering the India and Middle East business.
Goyal is in conversations with banks to raise funds.
Dentsu's international business includes units like Merkle, Carat, and iProspect.
- Who
- Sandeep Goyal and Dentsu
- What
- Goyal is interested in acquiring Dentsu's India or India and Middle East business.
- Where
- India and potentially the Middle East.
- When
- As of September 30, 2025, Goyal expressed interest.
- Why
- To expand Goyal's advertising business, and potentially for Dentsu to find a strategic partner or exit India.
Goyal's Opportunity
Concerns about Dentsu
Strategic Fit
Goyal's Opportunity
Goyal's focus on AI aligns with advertising trends.
Concerns about Dentsu
Consulting companies with more financial power might be better partners.
Value of Deal
Goyal's Opportunity
Dentsu's analytics and tech-driven units are valuable.
Concerns about Dentsu
Dentsu might have added unnecessary staff through acquisitions.
Key facts
- Key Figures
- Sandeep Goyal, Rediffusion; Dentsu
- Dentsu's Stake Sold
- 26% in 2011 for ₹260 crore
- Rediffusion Chairman
- Sandeep Goyal (acquired 2021)
- Dentsu's Statement
- Exploring 'strategic alternatives'
- Potential Focus
- India and Middle East business
Quotes
Sandeep Goyal
Chairman of ad agency Rediffusion
“We are equally happy to look at India and Middle East business if it is available at a very good price.”
thehindubusinessline.com
“It is a profitable business and we are now looking to scale it up.”
thehindubusinessline.com
B ‘Nary’ Naryanaswamy
Former data science consultant at Ipsos Research
“fantastic”
thehindubusinessline.com





