1 hr ago
King Koil Names Janhvi Kapoor, Launches Global Mattress Identity
King Koil has changed its name in India to King Koil Mattress Co.
The company also introduced a new logo and brand look.
This identity is being used across King Koil markets around the world.
Actress Janhvi Kapoor is now the company’s brand ambassador.
King Koil launched a campaign called “Nothing, but King Koil.”
The campaign says people seeking better sleep should expect comfort, support and quality.
The company also offers a tool called Sleep ID to help people choose a mattress.
The article says the tool considers details such as body type, weight and sleeping position.
King Koil India is adopting the name King Koil Mattress Co. as part of a global identity rollout.
The company has named Janhvi Kapoor its new brand ambassador in India.
The rebrand includes a new name, logo and visual identity emphasizing King Koil’s mattress expertise.
Its “Nothing, but King Koil” campaign presents comfort, support, materials, construction and craftsmanship as elements of premium sleep.
King Koil says its Sleep ID Body Match technology uses factors including body type, weight and sleeping position to guide mattress selection from more than 50 varieties.
- Who
- King Koil Mattress Co., Janhvi Kapoor and Managing Director Archit Gupta.
- What
- King Koil announced a new brand ambassador and introduced a global name, logo and identity in India.
- Where
- India, as part of an identity rollout across King Koil markets worldwide.
- When
- The announcement date is not specified in the article.
- Why
- To sharpen the company’s mattress-focused identity and strengthen its presence in India’s premium sleep market.
Key facts
- New India name
- King Koil Mattress Co.
- Brand ambassador
- Janhvi Kapoor
- New campaign
- “Nothing, but King Koil”
- Identity rollout
- The new identity is being adopted across King Koil markets worldwide.
- Selection technology
- Sleep ID, described as the company’s proprietary Body Match technology.
- Mattress range
- More than 50 mattress varieties.
- Article status
- ThePrint BrandIt identified the article as paid-for sponsored content.
Quotes
Archit Gupta
Managing Director of King Koil India
“The idea behind ‘Nothing, but King Koil’ is very simple. When people invest in premium sleep, they are not looking for just another mattress. They are looking for a certain level of comfort, support and quality.”
theprint.in
“The new identity is a clear expression of what King Koil has always been about.”
theprint.in
Sources
Related news
India’s 2026 Mattress Brands Compared Across Support, Price, Comfort
India’s Mattress Boom Puts Wakefit and Sheela Foam Centerstage
JAVAJ Unveils New Consumer Product Range in Hyderabad
Rentbasket Unveils Refreshed Brand Identity and Expands Subscription Rental Services
Vijay Deverakonda Launches Science-Backed Skincare Brand Unhype in India
In Modern India, Rides Become Statements of Personal Identity
Allu Arjun’s Raaka Teases Ambition For Global Triumph
Janhvi Kapoor Visits Mumbai Centre, Highlights Children’s Addiction Issues
Supreme Court Notices Kapoor Family Over Sridevi Chennai Property
Supreme Court Orders Status Quo in Sridevi Property Dispute
