1 month ago
Alive App Thrives on India's Experience Economy Boom
Alive App is a company in India that helps people find fun and meaningful activities to do close to home.
Instead of going far away for vacations or doing the same old things, people are choosing to learn new skills like pottery or sailing, or enjoy wellness activities.
Alive App works with creators to make these experiences special and unique.
More and more people and companies are using Alive App because they want to have better, more memorable experiences.
The company has grown a lot and is now in several big cities in India.
Alive App offers AI-powered curated lifestyle experiences in India.
Over 90% of bookings are for local experiences within driving distance.
Bengaluru is Alive's largest and first profitable market, with Hyderabad and Mumbai as fastest-growing cities.
Adventure, outdoor, DIY, and wellness experiences are in high demand.
Alive collaborates with creators to offer exclusive experiences and has seen significant growth in its corporate segment.
- Who
- Alive App, founded by Vivek Kumar
- What
- AI-powered platform for curated lifestyle experiences
- Where
- Bengaluru, Hyderabad, Mumbai
- When
- Since November 2025
- Why
- Consumers seek meaningful local experiences over conventional leisure
Traditional Leisure Activities
Experience-Based Leisure
Activity Preferences
Traditional Leisure Activities
Consumers prefer conventional entertainment and short-haul travel.
Experience-Based Leisure
Consumers seek local, meaningful experiences closer to home.
Corporate Engagement
Traditional Leisure Activities
Companies opt for traditional team outings and offsites.
Experience-Based Leisure
Companies invest in immersive experiences for collaboration and engagement.
Key facts
- Company
- Alive App
- Founder & CEO
- Vivek Kumar
- Headquarters
- Bengaluru, India
- Key Markets
- Bengaluru, Hyderabad, Mumbai
- Growth
- 90x in under a year
- Exclusive Experiences
- 95%
- Website
- www.iamalive.app
- @iamalive.app
Quotes
Vivek Kumar
Founder & CEO of Alive App
“When we started Alive, we believed people weren’t looking for more things to buy, they were looking for more ways to live. Over the last several months, we’ve seen that play out across the platform. People are choosing to spend their weekends learning pottery, sailing, making perfume or exploring a farm instead of doing the same things they’ve always done. That’s a behavioural shift, not a seasonal trend. At the same time, creators are building sustainable businesses around these experiences and”
theprint.in
“we’re seeing the foundations of a completely new lifestyle category take shape.”
theprint.in
Sources
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