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Armani Empire’s Future Emerges Through Milan Runway and Stake Talks
Giorgio Armani was a famous fashion designer who died at age 91.
About a year later, his fashion company showed a new collection in Milan.
The collection kept his elegant style but also tried some new ideas.
It was called “Evolution.”
The company may sell part of itself because Armani’s will asked for a 15% stake to be sold.
Three possible buyers are LVMH, L’Oréal and EssilorLuxottica.
The company’s chief executive said the stake might be shared by all three.
Armani’s niece also added cotton to the collection, even though Armani did not like that fabric.
Giorgio Armani’s latest collection was presented in Milan a year after his death.
His will calls for a 15% stake to be sold within 18 months of his death.
LVMH, L’Oréal and EssilorLuxottica were identified as preferred potential buyers.
CEO Giuseppe Marsocci said the stake could be divided among all three companies.
The “Evolution” collection blended daywear and eveningwear while introducing cotton, which Armani disliked.
- Who
- Giorgio Armani’s company, CEO Giuseppe Marsocci, creative executive Dario Vitale and womenswear head Silvana Armani are central to the story.
- What
- The Armani fashion house presented a new collection while preparing for discussions about selling a 15% stake.
- Where
- Milan, Italy.
- When
- The developments came after the first anniversary of Armani’s death on September 4, 2025; the collection was shown on a Sunday.
- Why
- Armani’s will requires a 15% stake to be sold within 18 months of his death, while the collection reflects the company’s creative evolution.
Key facts
- Designer
- Giorgio Armani
- Age at death
- 91
- Date of death
- September 4, 2025
- Stake to be sold
- 15%
- Potential buyers
- LVMH, L’Oréal and EssilorLuxottica
- Collection title
- “Evolution”
- New creative appointment
- Dario Vitale became head of accessories and creative director of Emporio Armani
Quotes
Giuseppe Marsocci
Chief executive of Giorgio Armani’s company
“It evolved in the sense that it is fashion that everyone can wear.”
livemint.com
“It is not written in stone that there has to be one.”
livemint.com
Sources
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