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Maruti Says Premium Hatchbacks Will Grow Despite SUV Dominance

Maruti Says Premium Hatchbacks Will Grow Despite SUV Dominance
Premium hatchback segment to keep growing: Maruti Suzuki official · thehindubusinessline.com

Maruti Suzuki says many people will continue buying premium hatchback cars in India.

SUVs are still the most popular type of vehicle.

However, hatchback sales have also been growing.

Maruti says the premium hatchback segment sold 2.5 lakh cars in the past five months.

The company’s Baleno is one of the leading cars in this segment.

Maruti has launched a new Baleno with a starting festive price of ₹6.09 lakh in Bengaluru.

The new car includes safety and comfort features such as Level 2 ADAS and ventilated seats.

The company believes premium hatchbacks will remain important even if SUVs take most of the market.

Key facts

Baleno festive price
Starts at ₹6.09 lakh, ex-showroom Bengaluru.
Premium hatchback sales
2.5 lakh units over the past five months, according to the company.
Overall sales comparison
Premium hatchbacks accounted for 2.5 lakh units out of close to 4.4 lakh in cited monthly-run-rate industry sales.
Segment growth
Premium hatchback sales rose 17% compared with the pre-GST 2.0 period.
Maruti segment growth
Maruti Suzuki reported 28% growth in the premium hatchback segment.
Future market estimate
If passenger-vehicle sales reach 6.3 million units in FY31 and SUVs represent 60–65%, Maruti sees the remaining 35% as a large potential market for premium hatchbacks.
Baleno features
Level 2 ADAS, ventilated front seats, idle start-stop technology, and the Advanced Z12E powertrain.

Quotes

Partho Banerjee

Maruti Suzuki India Ltd senior executive officer for marketing and sales

“If the PV industry reaches 6.3 million units in FY31 and even if SUVs are 60-65 per cent of the total market, there is a huge market for the premium hatchback in the remaining 35 per cent”
thehindubusinessline.com
“there is a market for SUV also, but there is also a market for premium hatchbacks”
thehindubusinessline.com

Sources

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