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BEST Targets One Lakh Consumers Amid Mumbai Electricity Competition
BEST is Mumbai's public electricity supplier.
It wants to find more than one lakh new customers.
The effort will happen around the Ganesh festival.
Two teams will visit festival sites, homes, new buildings and businesses.
BEST says private electricity companies are reaching new buildings faster.
Tata Power already has eight lakh customers.
Tata Power has also built an underground electricity substation in Parel.
BEST wants to use its long-standing reputation to compete better.
The campaign is connected to Mumbai's many redevelopment projects.
BEST plans a Ganesh festival outreach drive across Mumbai to attract more than one lakh new electricity consumers.
Two teams will visit Ganesh pandals, housing societies, new buildings and commercial establishments in North and South zones.
BEST currently serves around 10.60 lakh consumers and officials say it has been conservative in acquiring new customers.
Tata Power's consumer base has reached eight lakh, while its underground 400 kVA substation in Parel has operated during monsoon flooding.
Tata Power plans to construct more than 100 underground substations in Mumbai over the next four years.
- Who
- The Brihanmumbai Electricity Supply and Transport (BEST) undertaking and competing private supplier Tata Power.
- What
- BEST is planning an outreach campaign to add more than one lakh electricity consumers.
- Where
- Across Mumbai's island city, including Ganesh pandals, housing societies, new buildings and commercial establishments.
- When
- The campaign is planned during the Ganesh festival; the report is dated September 5, 2026.
- Why
- BEST wants to benefit from new electricity demand created by redevelopment and prevent private suppliers from capturing new customers.
BEST's Expansion Case
Private Suppliers' Growth
Winning new developments
BEST's Expansion Case
BEST officials say the undertaking must become more aggressive because redevelopment is creating new demand and private suppliers are approaching new towers.
Private Suppliers' Growth
Tata Power has expanded to eight lakh consumers and is using underground substations to serve densely populated areas where space is limited.
Infrastructure approach
BEST's Expansion Case
BEST plans direct outreach to new buildings, housing societies and commercial establishments during the Ganesh festival.
Private Suppliers' Growth
Tata Power has commissioned a 400 kVA underground substation in Parel and plans more than 100 such substations over four years.
Key facts
- BEST's existing consumer base
- Around 10.60 lakh consumers
- BEST's target
- More than one lakh additional consumers
- Outreach structure
- Two teams covering North and South zones across all BMC wards
- Tata Power consumer base
- Eight lakh consumers
- Parel substation
- An underground 400 kVA substation that remained operational during monsoon submersion
- Tata Power expansion plan
- More than 100 underground substations in Mumbai over four years
Quotes
Trushna Vishwasrao
BEST Committee chairperson
“The competition is approaching these new towers. So much redevelopment work is going on and the administration has not been forthcoming. I have asked to be more aggressive, else we will lose to our competitors. BEST is an old and trusted organisation and we should make use of it,”
freepressjournal.in
Sources
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