1 year ago
Klook, Hong Kong Tourism Board Partner to Boost Muslim Travel
Hong Kong is trying to become a more welcoming place for Muslim travelers.
To help with this, the Hong Kong Tourism Board (HKTB) is working with Klook, a travel booking company.
Klook will create a special section with Muslim-friendly activities and places to stay.
They'll also provide helpful travel tips and recommendations.
This is because Muslim travelers have specific needs, like halal food and prayer spaces, and Klook wants to make it easier for them to enjoy Hong Kong.
Hong Kong has already been recognized for its efforts to be Muslim-friendly, and this new partnership is expected to help even more.
Klook and the Hong Kong Tourism Board (HKTB) are partnering to enhance Hong Kong's appeal to Muslim travelers.
The partnership aims to create a one-stop shop on Klook for Muslim-friendly activities and accommodations.
Klook will curate itineraries and recommendations for Muslim travelers in key markets.
Hong Kong was named the 'Most Promising Muslim-friendly Destination of the Year' in the Halal in Travel Awards 2025.
Bookings to Hong Kong from the Muslim community have grown by 43.5% in the last year.
- Who
- Klook and the Hong Kong Tourism Board (HKTB)
- What
- A partnership between Klook and HKTB to enhance Hong Kong's appeal to Muslim travelers.
- Where
- Hong Kong
- When
- The partnership was announced recently; the article mentions the Halal in Travel Awards 2025.
- Why
- To make Hong Kong a more welcoming and inclusive destination for Muslim travelers, leveraging the growing Muslim travel market.
Klook and HKTB
Muslim Travelers
Promoting Inclusivity vs. Economic Benefit
Klook and HKTB
Focus on making Hong Kong more accessible and welcoming for Muslim travelers.
Muslim Travelers
The goal is to attract more Muslim tourists to Hong Kong and benefit from their growing market.
Key facts
- Partnership
- Klook and Hong Kong Tourism Board
- Objective
- Enhance Muslim travel experience in Hong Kong
- Key Markets
- Singapore, Malaysia, Indonesia
- Muslim-friendly Awards
- Most Promising Muslim-friendly Destination of the Year (Halal in Travel Awards 2025)
- Booking Growth (Past Year)
- 43.5% (Muslim Community to Hong Kong)
Quotes
Fazal Bahardeen
CEO of CrescentRating and HalalTrip
“The partnership between Klook and HKTB is a good example of how collaborations can create meaningful, Muslim-friendly travel experiences to provide useful and relevant travel information for tourists.”
theprint.in
“These gaps create feelings of discomfort or exclusion, undermining the very purpose of leisure travel, which is to enjoy new experiences with peace of mind.”
theprint.in
Liew Chian Jia
Regional Director, Southeast Asia of the Hong Kong Tourism Board (HKTB)
“Since the launch of our Muslim-focused campaign, “Jelajah Hong Kong”, we’ve observed a growing level of interest and inquiries from Muslim travelers across our key source markets.”
theprint.in
“This partnership with Klook marks a timely and meaningful collaboration that further positions Hong Kong as an inclusive and welcoming destination for Muslim travelers.”
theprint.in
Kenny Sham
General Manager for Hong Kong, Macau, and Thailand at Klook
“We are always thinking about how to create more inclusive travel experiences by leveraging our strengths in discovery, data-driven insights, and curated offerings.”
theprint.in
“Working with HKTB, we are able to tighten the information gaps for Millennials and Gen Z Muslim travelers, thereby helping them to explore Hong Kong with confidence and comfort.”
theprint.in
