How Mutual Fund Success Has Fueled India’s Stock Market Demand

Many people in India began investing in mutual funds through regular payments called SIPs.

A popular “Sahi Hai” campaign helped make this kind of investing attractive.

Mutual funds then collected very large amounts of money.

Much of that money was used to buy shares in companies.

This increased demand for stocks.

Higher demand helped stock prices rise and stay high.

As prices rose, investing in stocks looked even more attractive to people.

The article says SIPs may have become victims of their own success because their popularity helped make the market more expensive.