3 weeks ago
Emami Agrotech enters snacks business with WeMe brand
Emami Agrotech is a big company in India that makes cooking oil.
It is now starting to make snacks too.
The snacks will be sold under a new name called WeMe.
They launched three snack products in Bengal, a state in India.
The snacks are potato chips, jhuri aloo bhaja, and chocolate spread.
Potato chips are the most popular snack in India, so the company has a big chance to grow.
It plans to spend Rs 750 crore on this new business.
Part of that money will be used to build a new snack factory in Bengal.
The company hopes to earn Rs 1,000 crore from snacks in the next five to seven years.
It wants people to enjoy snacks made by a trusted brand that already makes their cooking oil.
Emami Agrotech, India's second-largest edible oil company, entered the packaged snacks market with a new brand called WeMe.
The company launched three products in Bengal, including potato chips, jhuri aloo bhaja and choco spread.
It outlined a total investment of Rs 750 crore, including a Rs 400 crore greenfield plant for snacks and staples in Bengal.
Emami Agrotech aims to build the WeMe business into a Rs 1,000 crore brand over the next five to seven years.
The new digital-first vertical is spearheaded by Emami Group director Vidula Agarwal, who said taste is the key differentiator.
- Who
- Emami Agrotech Ltd, the foods business arm of the Emami Group, led by director Vidula Agarwal
- What
- Entered the packaged snacks market with a new brand called WeMe, launching three products
- Where
- Bengal / West Bengal, India, where Emami is based
- When
- Thursday, with the three initial products launched in Bengal
- Why
- To expand its branded food business beyond edible oil, spices and staples into the fast-growing snacks segment
Key facts
- Company
- Emami Agrotech Ltd, foods arm of Emami Group
- New brand
- WeMe
- Products launched
- Potato chips, jhuri aloo bhaja, choco spread
- Total investment
- Rs 750 crore
- Greenfield plant investment
- Rs 400 crore in Bengal
- Revenue target
- Rs 1,000 crore over 5-7 years
- Snacks market size
- Over Rs 50,000 crore in India, growing by 8 per cent
- Edible oil business turnover
- Rs 20,000 crore
Quotes
Vidula Agarwal
Director of Emami Group
“We have built a digital first brand, prioritising taste as the key differentiator.”
telegraphindia.com
Sources
Related news
Haldiram’s Proposes Rs 1,000 Crore Odisha Manufacturing Plant
Spice Lounge Launches Food Division, Targets ₹1,200 Crore Revenue
PM Modi's global agri products call can boost millet-based businesses
Odisha secures Rs 41,748 crore food processing investment pledges
