2 hrs ago
PlatinumRx Names Actor Anupam Kher as Brand Ambassador
PlatinumRx is a company that sells medicines online.
It also offers branded generic medicines.
The company has chosen actor Anupam Kher to represent its brand.
PlatinumRx wants more people in India to learn about its services.
It says branded generic medicines may help families spend less on treatment.
The company says this could be especially useful for people with diabetes, high blood pressure, or heart problems.
PlatinumRx says its options can reduce monthly medicine bills by up to 60%.
The company believes lower costs may help some patients continue taking their medicines.
PlatinumRx has appointed actor Anupam Kher as its brand ambassador.
The Hyderabad-based company operates an online pharmacy and branded generics platform.
PlatinumRx plans to expand consumer outreach across India.
The company aims to increase awareness of its branded generic medicines.
PlatinumRx says its options can reduce monthly medicine bills by up to 60% for some chronic-care patients.
- Who
- PlatinumRx and actor Anupam Kher.
- What
- PlatinumRx announced Anupam Kher as its brand ambassador.
- Where
- The announcement was made in Hyderabad, with outreach planned across India.
- When
- The announcement date was not specified.
- Why
- PlatinumRx wants to expand consumer outreach and build awareness of its branded generic medicines.
Key facts
- Company
- PlatinumRx
- New brand ambassador
- Actor Anupam Kher
- Business
- Online pharmacy and branded generics platform
- Planned expansion
- Consumer outreach across India
- Targeted conditions
- Diabetes, hypertension, and cardiac ailments
- Claimed potential savings
- Up to 60% on monthly medicine bills
Quotes
Ashutosh Pandey and Piyush Kumar
Co-founders of PlatinumRx
“We are happy to welcome Anupam Kher as the face of PlatinumRx. His credibility, experience, and connection with people make him a natural fit for our mission of giving Indians access to trusted branded generic medicines. For families managing chronic conditions like diabetes, hypertension or cardiac ailments, our branded generic options can bring monthly medicine bills down by up to 60%, and that is often the difference between staying on treatment and skipping doses.”
thehansindia.com
Sources
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