6 days ago
Shree Dhootapapeshwar Extends Paresh Rawal Partnership for Third Year
Shree Dhootapapeshwar Ltd.
is an Indian company that makes Ayurvedic medicines.
It has worked with actor Paresh Rawal for three years in a row.
The company is starting a new advertising campaign for its Swamala product.
The campaign will be shown on television, in newspapers and magazines, and online.
Swamala is a type of fortified Chyawanprash.
The company says it makes the product using traditional Ayurvedic methods.
Paresh Rawal said he values the company’s focus on authenticity.
The campaign aims to share the company’s Ayurvedic message with more people.
Shree Dhootapapeshwar Ltd. announced its third consecutive year of association with actor Paresh Rawal.
The renewed partnership includes a multimedia campaign for the company’s flagship Swamala brand.
The campaign will appear on television, in print and across digital media platforms.
Swamala is described as a fortified Chyawanprash with Gold and other Ayurvedic ingredients.
The campaign promotes the company’s commitment to Saiddhantik Ayurved and classical Ayurvedic principles.
- Who
- Shree Dhootapapeshwar Ltd. and actor Paresh Rawal.
- What
- They are continuing their association for a third year through a new multimedia campaign for Swamala.
- Where
- Across television, print and digital media platforms in India.
- When
- The announcement was made on Wednesday; the campaign will launch shortly.
- Why
- The partnership is intended to promote Shree Dhootapapeshwar’s commitment to Saiddhantik Ayurved, authenticity and traditional Ayurvedic practices.
Key facts
- Company
- Shree Dhootapapeshwar Ltd., described as an Indian Ayurvedic medicines manufacturer with more than 150 years of history.
- Brand
- Swamala, the company’s flagship rasayan brand.
- Ambassador
- Padma Shri Paresh Rawal.
- Partnership duration
- The association is entering its third consecutive year.
- Campaign platforms
- Television, print and digital media.
- Product description
- Swamala is described as a fortified Chyawanprash with Gold and other Ayurvedic ingredients.
- Core philosophy
- Saiddhantik Ayurved, presented as following classical Ayurvedic principles, proportions and processes.
Quotes
Ranjit Puranik
Managing Director of Shree Dhootapapeshwar Ltd.
“In today's world, where everyone claims to be the best, what truly stands out is authenticity. That is what I admire about Shree Dhootapapeshwar. For over 150 years, they have stayed true to Saiddhantik Ayurved – the principles of Ayurved without compromise – and I am proud to continue this association for a third year.”
freepressjournal.in
“Paresh Rawal ji's authenticity, credibility and enduring connect with people make him a natural ambassador for Shree Dhootapapeshwar Limited. As we enter our third year together, we are delighted to take the message of Saiddhantik Ayurved to newer generations.”
freepressjournal.in
Sources
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