LG India's Sanjay Chitkara: Long-Lasting Appliances Opportunity, Not Threat

LG is a company that makes appliances, and it sent one of its leaders, Sanjay Chitkara, to talk at an event called DITAA 2026.

He told the audience that appliances that last a very long time are a good thing.

Some people think long-lasting products might be bad for business, but Chitkara said LG sees them as an opportunity, not a threat.

He explained that LG's biggest strength is making great products that are also affordable.

He also said that during LG's 30 years in business, about 20 to 30 other brands have disappeared.

Even with all that competition, he said LG still leads the market in almost every product category.

So, in his view, making durable appliances is what helps LG stay on top.