8 months ago

Digitizing India's Bazaar Art: Priya Paul's Collection

Digitizing India's Bazaar Art: Priya Paul's Collection
From dust to digital: The quest to preserve India’s bazaar art · scroll.in

A long time ago, a woman named Priya Paul started collecting old pictures and posters from India.

She found these in small shops and markets, especially in Delhi and Rajasthan.

These pictures showed many things like gods, movie stars, and advertisements for soap and tea.

She wanted to save these pictures because they were old and could get damaged.

So, she worked with a group of scholars to put all these pictures online so everyone can see them.

Now, you can look at these pictures on a website and learn about how people in India lived a long time ago.

The pictures show a mix of Indian and Western styles, and they tell stories about the culture and history of that time.

Priya Paul thinks it's important to save these pictures because they are part of India's history and culture.

Key facts

Collection Name
Priya Paul Collection of Popular Art
Number of Images
Over 4,200
Time Period Covered
Late 19th and early 20th century
Types of Artifacts
Posters, calendars, postcards, advertisements, textile labels, cinema posters
Digitization Platform
Heidelberg University’s heidICON image database
Digitization Year
2008
Collection Owner
Priya Paul
Database Languages
German and English

Quotes

Priya Paul

Chairperson of Apeejay Surrendra Park Hotels and collector of popular visual artifacts.

“I remember saying 'this is a very beautiful image'. I’d never seen anything like it... I felt like looking out for more.”
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“Delhi at that time was full...of little dealers and musty little antique shops. I’d see these pieces and think, oh my God, are they all on paper? I could see that they were deteriorating. So I really looked at it from that point of view, that is it going to last?”
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Yousuf Saeed

Filmmaker-researcher and member of Tasveer Ghar.

“When I entered, it was not in very good shape; the material was lying around, there was a lot of dust and it was not classified. She hadn’t really found anybody to look after it.”
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“Each image needed careful handling, cleaning, assessment, scanning, digital photography, classification, and detailed annotation. It took more than 3 months to physically handle and scan the images into raw digital data...Each day, as we opened new drawers and shelves, or uncovered piles of framed posters and calendars, we found new surprises.”
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Sumathi Ramaswamy

Cultural historian and member of Tasveer Ghar.

“Rather than 'science' triumphing over 'religion,' there is an easy co-existence as divine body and geo-body rest side by side.”
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Tarini Bedi

Researcher focusing on gender and visual culture.

“They mark men’s relations with themselves, with their public aspirations and their more intimate sensory lives, with women, and with other men and other species.”
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Sabeena Gadihoke

Researcher and author of 'Selling Soap and Stardom: The Story of Lux'.

“We see a tension: the woman’s figure is not complete and she seems superimposed against another, perhaps even alien space.”
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Rosie Thomas

Researcher and author of 'Still Magic: An Aladdin’s Cave of 1950s B-Movie Fantasy'.

“Came in a double register...apparent cultural authenticity as a refusal of all things western, but...carrying the prestige and branding of the genre’s Hollywood successes and a fashionable Europeanism. The Orient it peddled was a hybrid of east and west...”
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Sandria Freitag

Art historian and author of 'Consumption and Identity: Imagining ‘Everyday Life’ Through Popular Visual Culture'.

“Not until the advent of the large and diverse Priya Paul collection of popular visual-culture artifacts, however, have those who study the Indian subcontinent gained a real sense of the full range of formats, themes, and changes over time afforded by this kind of evidence from the past....A measure of the value of the Priya Paul collection comes from our ability, now, to think in new ways about the everyday.”
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Sources

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