6 days ago
Dream11 Drops Prizes, Pivots Toward Global Sports Engagement
Dream11 used to mainly offer fantasy sports games with prizes.
The company said it is now changing its business model.
It has stopped offering prizes.
Instead, it will provide sports content, live streams, scores and statistics.
Users will also get commentary, communities, experiences and social contests.
Dream11 plans to use artificial intelligence to personalize what each user sees.
It wants to cover many sports and become a global destination for sports fans.
This change follows a government ban on the fantasy-game category mentioned by the company.
Dream11 said it has moved away from pure-play fantasy sports.
The company has discontinued all prizes on its platform.
Dream11 will focus on sports content, live streaming, statistics, scores, commentary and community features.
It is also adding experiences and social contests for sports fans.
The company plans to become an AI-first, personalized, multi-sport platform serving users globally.
- Who
- Dream11, described as India’s biggest fantasy game company before the ban.
- What
- The company has pivoted from pure-play fantasy sports to a global sports engagement platform and discontinued all prizes.
- Where
- The platform is intended for sports fans worldwide.
- When
- The announcement was made on Thursday; the company said the pivot is complete.
- Why
- Dream11 said it is focusing on sports engagement, including content, streaming, statistics, communities and personalized experiences, after a blanket government ban on the fantasy-game category.
Key facts
- Company
- Dream11
- Former focus
- Pure-play fantasy sports
- New focus
- Global sports engagement
- Prizes
- All prizes have been discontinued
- Planned features
- Content, live streaming, stats, scores, commentary, community, experiences and social contests
- Technology direction
- AI-first personalization based on users’ favorite sports, leagues, teams and players
- Platform scope
- Multi-sport and intended for users worldwide
Quotes
Dream11
The sports technology company and former fantasy game operator
“Dream11 today completes its pivot away from pure-play fantasy sports to becoming a global sports engagement platform. It has discontinued all prizes to focus only on sports content, live streaming, stats, scores, commentary, community, experiences, and social contests.”
telegraphindia.com
Sources
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