2 hrs ago
iTokri Launches Craft-Based Festive Collection Ahead of Diwali 2026
iTokri has started selling special clothes and crafts for India’s 2026 festive season.
Instead of putting everything under one label like “festive wear,” it groups items by how they were made.
Shoppers can find crafts such as Bandhani, Chanderi, Jamdani, Tussar, Kalamkari, Chikankari and Banarasi.
These crafts come from different parts of India and are connected with celebrations such as Navratri, Durga Puja and weddings.
The company says it has thousands of items in several of these collections.
It adds about 500 new products each week.
Customers in India and other countries are given suggested ordering dates before Diwali.
iTokri says every order is shipped from Gwalior with a handwritten note.
iTokri.com has launched a 2026 festive collection organized by textile and handicraft techniques rather than generic occasion-wear categories.
The range includes Bandhani, Chanderi, Jamdani, Tussar, Kalamkari, Chikankari and Banarasi products tied to regional traditions and celebrations.
The platform says its catalog includes more than 3,000 Bandhani pieces, 2,700 Chanderi silk pieces, 3,800 Kalamkari block-printed items and 2,500 sarees.
Festive dates include Sharad Navratri from October 11 to 19, Durga Puja from October 17 to 19, Dussehra on October 20 and Diwali on November 8.
Founded in Gwalior in 2012, iTokri says it works with more than 10,000 artisans across over 500 craft clusters and ships to more than 125 countries.
- Who
- iTokri.com, founded by Nitin Pamnani and Jia Pamnani, along with more than 10,000 artisan-creators.
- What
- The platform launched its 2026 festive collection organized by craft technique and regional textile tradition.
- Where
- The products are offered online through iTokri.com and shipped from Gwalior, Madhya Pradesh, India.
- When
- The collection is live ahead of the 2026 festive season; Diwali is scheduled for November 8, 2026.
- Why
- iTokri says it wants shoppers to discover and buy handmade products by their specific techniques and the artisans who create them.
Key facts
- Collection structure
- Products are organized by techniques such as Bandhani, Chanderi, Jamdani, Kalamkari and Banarasi.
- Key festive dates
- Navratri: October 11–19; Durga Puja: October 17–19; Dussehra: October 20; Diwali: November 8, 2026.
- Catalog size
- iTokri says it lists more than 100,000 products.
- Artisan network
- The company says it works directly with more than 10,000 artisan-creators across over 500 craft clusters.
- Shipping reach
- iTokri says it ships to more than 125 countries.
- New listings
- The platform adds around 500 new products each week.
- Ordering guidance
- Suggested deadlines are around November 2 for domestic Diwali delivery, October 16 for several Western markets and October 21 for the UAE, Singapore and Malaysia.
Quotes
Nitin Pamnani
Co-founder of iTokri.com
“The technique is the collection. That is what makes each piece different, and the artisan who made it is the designer, named on the page.”
theprint.in
Sources
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