2 hrs ago
Mercedes-Benz Bets on GLC EV to Expand Luxury SUV Market
Mercedes-Benz India is preparing to sell a new electric SUV called the GLC EV.
It will cost about ₹80-85 lakh.
The company expects bookings to begin next month and deliveries to start by the end of the year.
Mercedes hopes the vehicle will bring more people into the luxury electric-car market.
Some buyers may already own a Mercedes, while others may be moving up from a less expensive electric car.
Some people may also choose it as their first luxury car.
The company chose an SUV because SUVs are popular in India.
Mercedes expects the electric model could make up half of all GLC sales.
The company says strong demand and limited vehicle availability are important factors in its electric-car sales.
Mercedes-Benz India expects the GLC EV to account for up to 50% of GLC sales.
The locally assembled electric SUV will be priced at approximately ₹80-85 lakh.
Bookings are expected to open next month, with deliveries beginning by year-end.
The GLC EV will target Mercedes owners, mass-market EV upgraders and first-time luxury buyers.
Mercedes-Benz India said EVs represented 14% of its sales last quarter, with supply limiting availability.
- Who
- Mercedes-Benz India, led by Managing Director and Chief Executive Officer Santosh Iyer.
- What
- The company is launching a locally assembled GLC electric SUV to expand its luxury EV business.
- Where
- India.
- When
- Bookings are expected next month, with deliveries planned by the end of the year; local production follows six to seven months after the global debut.
- Why
- Mercedes-Benz India expects the GLC EV to attract new luxury buyers and benefit from India’s preference for SUVs.
Key facts
- Model
- Mercedes-Benz GLC EV
- Estimated price
- ₹80-85 lakh
- Bookings
- Expected to begin next month
- Deliveries
- Expected by the end of the year
- Potential GLC EV sales share
- As much as 50% of the overall GLC lineup
- Mercedes-Benz India EV penetration
- 14% last quarter
- Assembly status
- Locally assembled in India as a completely knocked-down model
Quotes
Santosh Iyer
Managing director and chief executive officer of Mercedes-Benz India
“This is the first time a car is being launched within six to seven months of its global debut and being locally produced. The timeline taken for local production has been crunched significantly, which is a record by itself”
financialexpress.com
“The GLC EV will expand the overall GLC lineup , and I wouldn’t be surprised if EV penetration in the GLC lineup reaches as high as 50%”
financialexpress.com
Sources
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