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Adani Cement unveils 70-foot Maa Durga tribute using 15,000 bags
Adani Cement arranged thousands of cement bags to make a large picture of Maa Durga.
The picture could be seen clearly from above.
It was made at the company’s plant in Kymore, Madhya Pradesh.
The bags covered an area 70 feet by 70 feet.
They represented 750 tonnes of cement from Ambuja Cement and ACC.
Workers spent 12,600 hours putting the installation together.
A digital film shows the work and the final image.
The campaign connects the brands’ ideas of trust and strength with Navratri and Durga Puja.
Adani Cement created an aerial image of Maa Durga at its Kymore plant in Madhya Pradesh.
The installation used 15,000 cement bags across a 70-by-70-foot area.
The bags represented 750 tonnes of cement from Ambuja Cement and ACC.
The project took 12,600 man-hours and was filmed for a digital campaign.
The campaign, titled “Jahan Vishwas, Wahan Shakti,” links ACC’s trust theme with Ambuja Cements’ strength theme.
- Who
- Adani Cement, with cement bags representing Ambuja Cement and ACC.
- What
- A 70-by-70-foot aerial tribute to Maa Durga made with 15,000 cement bags.
- Where
- Adani Cement’s Kymore plant in Madhya Pradesh, India.
- When
- Sunday, as part of the company’s Navratri and Durga Puja 2026 campaign.
- Why
- To bring together the brand themes of strength and trust in a tribute to faith, tradition, and collective effort.
Key facts
- Campaign title
- Jahan Vishwas, Wahan Shakti
- Installation size
- 70 ft x 70 ft
- Cement bags used
- 15,000
- Cement represented
- 750 tonnes
- Collective effort
- 12,600 man-hours
- Location
- Kymore plant, Madhya Pradesh
- Campaign occasion
- Navratri and Durga Puja 2026
Sources
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