6 days ago
Engineer Builds AI System to Automate Truck Dispatch
Truck dispatchers traditionally use phone calls and paperwork to find jobs for trucks.
This can take independent truckers many hours each week.
Aswin Chandrasekaran helped create a company called Hey Bubba to automate that work.
Its AI can call brokers, discuss prices, reserve freight, and help with invoices.
The company says over 2,000 trucking fleets use the system.
Chandrasekaran says negotiating loads is one of the hardest parts to automate.
Before Hey Bubba, he founded an AI company called Tessact and worked in education technology.
In 2026, Google recognized him as a Google Developer Expert in Cloud AI.
Aswin Chandrasekaran co-founded Hey Bubba, also known as Bubba.ai, in May 2025.
The software calls brokers, negotiates rates, books freight, and manages follow-up invoicing.
Hey Bubba says more than 2,000 motor carrier fleets use its platform.
Chandrasekaran previously worked at TruckX and founded the AI startup Tessact.
Google named Chandrasekaran a Google Developer Expert in Cloud AI in 2026.
- Who
- Aswin Chandrasekaran, Tapan Chaudhari, and Clarissa Luttmann founded Hey Bubba.
- What
- They built an AI dispatch system that calls brokers, negotiates rates, books freight, and handles invoicing.
- Where
- The company is associated with Austin, Texas, while Chandrasekaran's earlier career included work in India.
- When
- Hey Bubba was co-founded in May 2025; Google recognized Chandrasekaran in 2026.
- Why
- The founders aimed to reduce the repetitive back-office work that consumes trucking operators' time.
Key facts
- Company
- Hey Bubba, also known online as Bubba.ai
- Co-founders
- Aswin Chandrasekaran, Tapan Chaudhari, and Clarissa Luttmann
- Launch
- May 2025
- Reported fleet users
- More than 2,000 motor carrier fleets
- TruckX reach
- TruckX serves more than 100,000 commercial drivers
- Reported web traffic
- Hey Bubba's web properties receive upward of six million visits per week
- Recognition
- Google named Chandrasekaran a Google Developer Expert in Cloud AI in 2026
Quotes
Aswin Chandrasekaran
Engineering manager at TruckX and co-founder of Hey Bubba.
“The driving was never the hard part. The hard part was everything that happened before and after the drive. Finding the load, arguing over the rate, sending the invoice. That is where independent truckers were losing hours every day, and it was work nobody had bothered to automate.”
republicworld.com
“We started with the hardest problem on purpose. A load-search feature would have been easier to ship, but it would not have changed anyone's day. Automating the negotiation is where the value actually lives.”
republicworld.com
Sources
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