3 days ago
India’s Young Investors Challenge Wealth Managers to Earn Trust
More young people in India are starting to invest their money.
They often begin with small amounts and learn as they go.
They want apps that are quick and easy to use.
They also want advice that matches their goals and how much risk they can handle.
Some want to protect their money instead of chasing the biggest possible returns.
Many learn about investing from YouTube and social media.
Artificial intelligence is especially interesting to them when they study companies.
Wealth managers must earn their trust by being clear, useful and affordable.
Investors under 30 now represent 38% of all investors, up from 23% in March 2019.
Young investors account for 59% of new registrations so far in 2026-27.
Nearly three in four demat accounts opened between November 2025 and June were reportedly opened by people under 30.
Gen Z investors seek simple technology, personalised advice, trusted research, flexibility and cost-conscious products.
Many are interested in artificial intelligence, new-age businesses and alternative investments, but also value capital preservation and clear financial goals.
- Who
- Indian investors under 30, particularly members of Gen Z, and the wealth managers seeking to serve them.
- What
- Young investors are becoming a larger share of India’s investing population and are demanding personalised, digital and trustworthy financial services.
- Where
- India.
- When
- Investors under 30 made up 38% of investors, compared with 23% in March 2019; they represented 59% of new registrations in 2026-27 so far, while the demat-account comparison covers November 2025 to June.
- Why
- Wealth managers are adapting because younger investors represent a large and growing customer base but will choose providers based on trust, cost, convenience, information and alignment with their goals.
Key facts
- Under-30 investor share
- 38% of all investors, up from 23% in March 2019.
- New registrations
- Investors under 30 account for 59% of new registrations so far in 2026-27.
- Demat accounts
- Nearly three in four demat accounts opened between November 2025 and June reportedly belonged to investors below 30.
- Gen Z population
- India’s Gen Z cohort is described as close to 400 million people.
- Investment preferences
- Young investors seek personalised service, simple and fast apps, trusted research, flexibility and control.
- Information sources
- Much of their financial education comes from YouTube and social media rather than traditional advisors.
- Areas of interest
- Some wealthier young investors are considering pre-IPO deals, venture capital and private credit, while many also study companies’ use of artificial intelligence.
Quotes
Rajkamal Tiwari
CEO of Union AMC
“They scrutinise closely what they are investing in, what it costs and how it connects to goals such as travel, higher education or a first home”
financialexpress.com
“They are looking for solutions aligned to their investment goals and risk appetite”
financialexpress.com
Sources
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