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Young Professionals and Women Reshape India's Investment Landscape
More Indians are starting to invest for their futures.
Many of these new investors are young people, women and families living outside major cities.
Phones and digital services are making it easier to open accounts and move money.
Small monthly investments, called SIPs, are becoming more popular.
These investments help people save regularly instead of investing only once.
Aadhaar helps verify identities, while UPI helps people make payments.
Account Aggregator can help people share financial information securely.
The report says more than 100 million Indians could begin long-term investing by 2035.
Young professionals, women, entrepreneurs and residents of smaller cities are expanding India’s investor base.
NSE-registered investors under 30 rose to 38% in June 2026 from 23% in FY19.
Women represented 25% of investors in B30 cities in FY24, up from 20% in FY19.
Systematic investment plans accounted for 35% of individual mutual fund assets under management, compared with 19% in FY19.
An EY report projects that more than 100 million Indians could enter long-term investing by 2035.
- Who
- Young professionals, women, entrepreneurs, ESOP beneficiaries and digitally active consumers, especially from smaller cities.
- What
- A new generation of investors is transforming India’s wealth ecosystem and increasing participation in long-term investing.
- Where
- India, including Tier-2 and Tier-3 cities and B30 cities.
- When
- The report cites changes from FY19 through FY24 and June 2026, and projects growth through 2035.
- Why
- Digital Public Infrastructure, expanded distribution, recurring investment products and increased digital adoption are lowering barriers to investing.
Key facts
- Report
- EY India’s 'Wealth Inclusion in India: Expanding Investor Participation Beyond Metro India'
- Under-30 investors
- 38% of NSE-registered investors in June 2026, compared with 23% in FY19
- Women investors
- 25% of investors in B30 cities in FY24, up from 20% in FY19
- SIP share
- 35% of individual mutual fund assets under management, up from 19% in FY19
- Micro-SIPs
- Approximately USD 2.613, helping attract first-time, underserved and rural investors
- Rural distribution
- Tie-ups span more than 250,000 rural touchpoints
- 2035 projection
- More than 100 million Indians could enter long-term investing
Quotes
EY India's report
The EY India report on expanding investor participation beyond metropolitan India.
“by combining DPI, consented data sharing, AI-driven intelligence and scalable advice, India can create a Wealth Stack that democratizes investing, strengthens financial capability and enables millions of households to participate meaningfully in long-term wealth creation.”
rediff.com
“These investors have different expectations. They are more digitally native, more self-directed and more comfortable engaging through technology”
rediff.com
Sources
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