Emmys Move to Prime Video, Ending Broadcast Network Run

“For me, continuity was a big part of that. … Rotating [between the big four broadcast networks] every year meant in many ways that we were starting over again with a new partner. That included everything from the creative, bringing on a new producer, to building partnerships with brands. That was always one of the challenges with the wheel agreement.”

“Continuity is a big part of what we’re looking for because the rotating part of it basically meant in many ways that we were starting over every year. With one partner over six years, we can really learn together and build from year to year together.”

“I think we’re going to be able to increase the viewership over time on this show, age it down, actually bring in a younger audience, which I think is a catalyst to growing. We will have the opportunity throughout the year to be promoting Emmy nominees to our customers as a way of saying ‘Hey, watch these shows, but also watch the Emmys.’”