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YouTube Extends Exclusive Coachella Livestream Deal Through 2030

YouTube Extends Exclusive Coachella Livestream Deal Through 2030
YouTube Extends Exclusive Coachella Livestreams Through 2030 · deadline.com

YouTube will keep showing Coachella live online through 2030.

Coachella is a large music festival held in California’s desert.

This agreement will give people around the world a way to watch the festival from home.

YouTube says the 2026 festival had its highest live viewership yet.

The livestream has grown from one video feed into a more interactive experience.

Viewers can use multiview to move among different festival stages.

Some performances may only be available online to people who are not at the festival.

YouTube also wants to use more live programming, including sports and awards shows.

Key facts

Agreement
YouTube’s exclusive Coachella livestream deal runs through 2030.
Partnership milestone
The 2030 agreement will mark 15 years of YouTube bringing Coachella to a global audience.
Viewership
YouTube said the 2026 edition set a record for live viewership.
Interactive feature
Coachella helped YouTube develop multiview, which displays several video streams on one screen.
Remote performances
The livestreams have featured performances by Justin Bieber, Lady Gaga, Blackpink and other artists.
Other live programming
YouTube carried its first NFL football game last year and plans to stream the Academy Awards starting in 2029.

Quotes

Lyor Cohen

YouTube’s Global Head of Music

“Over the past decade and a half, the Coachella livestream on YouTube has evolved from a single feed into a full interactive experience.”
deadline.com

Sources

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