4 hrs ago
YouTube Extends Exclusive Coachella Livestream Deal Through 2030
YouTube will keep showing Coachella live online through 2030.
Coachella is a large music festival held in California’s desert.
This agreement will give people around the world a way to watch the festival from home.
YouTube says the 2026 festival had its highest live viewership yet.
The livestream has grown from one video feed into a more interactive experience.
Viewers can use multiview to move among different festival stages.
Some performances may only be available online to people who are not at the festival.
YouTube also wants to use more live programming, including sports and awards shows.
YouTube extended its exclusive livestream agreement with the Coachella Valley Music and Arts Festival through 2030.
The deal will mark 15 years of YouTube bringing the California desert festival to viewers worldwide.
YouTube said the 2026 Coachella edition set a record for live viewership.
Coachella helped YouTube develop its multiview feature, which lets viewers watch several streams on one screen.
The livestreams have provided remote access to performances by Justin Bieber, Lady Gaga, Blackpink and other artists.
- Who
- YouTube and Goldenvoice, the festival’s partners, are involved.
- What
- YouTube extended its exclusive Coachella livestream agreement through 2030.
- Where
- The festival takes place in the California desert, while the livestream reaches viewers globally.
- When
- The extension was announced at YouTube’s Made on YouTube event on Wednesday; the agreement covers editions through 2030.
- Why
- YouTube and Goldenvoice want to expand the interactive at-home experience and give audiences more ways to watch performances and discover music.
Key facts
- Agreement
- YouTube’s exclusive Coachella livestream deal runs through 2030.
- Partnership milestone
- The 2030 agreement will mark 15 years of YouTube bringing Coachella to a global audience.
- Viewership
- YouTube said the 2026 edition set a record for live viewership.
- Interactive feature
- Coachella helped YouTube develop multiview, which displays several video streams on one screen.
- Remote performances
- The livestreams have featured performances by Justin Bieber, Lady Gaga, Blackpink and other artists.
- Other live programming
- YouTube carried its first NFL football game last year and plans to stream the Academy Awards starting in 2029.
Quotes
Lyor Cohen
YouTube’s Global Head of Music
“Over the past decade and a half, the Coachella livestream on YouTube has evolved from a single feed into a full interactive experience.”
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