1 week ago
HUL-Owned Minimalist Returns to Profit as Revenue Surges
Minimalist is a skincare, haircare and bodycare brand owned by Hindustan Unilever.
In FY26, it made a profit of ₹25.9 Cr.
The year before, it reported a loss of ₹270.5 Cr.
That earlier year included a special expense of ₹283.8 Cr.
Minimalist’s operating revenue grew to ₹690.2 Cr from ₹506.5 Cr.
The company said its affordable-luxury products and online-focused strategy helped it grow.
It is also expanding into more physical stores.
Its store presence is expected to grow from 3,000 to 40,000 locations.
Minimalist posted a net profit of ₹25.9 Cr in FY26, compared with a ₹270.5 Cr loss in FY25.
The brand’s operating revenue increased 36.3% year over year to ₹690.2 Cr from ₹506.5 Cr.
Minimalist recorded an exceptional charge of ₹283.8 Cr in FY25; excluding it, the prior-year profit was ₹11.9 Cr.
Hindustan Unilever acquired a 90.5% stake in Minimalist’s parent, Uprising Science Private Ltd, in April 2025 for ₹2,706.44 Cr.
The brand plans to expand its offline presence from 3,000 to 40,000 stores while growing across formats and channels.
- Who
- Hindustan Unilever-owned beauty and personal care brand Minimalist, operated through its parent Uprising Science Private Ltd.
- What
- Minimalist returned to profitability in FY26 while increasing operating revenue by 36.3%.
- Where
- The articles do not specify a particular geographic location; the brand is expanding its retail presence from 3,000 to 40,000 stores.
- When
- The results concern FY26; Hindustan Unilever completed its acquisition in April 2025.
- Why
- The company attributed growth to its science-first products, expanded serums and moisturisers, and execution across digital, offline and other channels.
Key facts
- FY26 net profit
- ₹25.9 Cr
- FY25 net loss
- ₹270.5 Cr
- FY26 operating revenue
- ₹690.2 Cr, up 36.3% year over year
- FY26 total income
- ₹697.4 Cr, including ₹7.2 Cr of other income
- HUL acquisition stake
- 90.5% of Uprising Science Private Ltd
- Acquisition value
- ₹2,706.44 Cr in an all-cash transaction
- Planned store expansion
- From 3,000 to 40,000 stores
Quotes
HUL
Corporate spokesperson for Hindustan Unilever
“Masstige continued to be a strong growth engine, Minimalist scaled rapidly across formats and channels. The brand leaned into its science-first proposition, expanded hero serums and moisturisers, and deepened its digital-first execution, driving both penetration and regimen expansion.”
inc42.com
Sources
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