11 hrs ago
Trends Saj Parbon Launches Five Puja Fashion Looks in Kolkata
Trends held a fashion event in Kolkata ahead of Durga Puja.
The event took place at City Centre 1 in Salt Lake on Monday evening.
It was the sixth Saj Parbon celebration by Trends.
The campaign shows five festive fashion looks for the five days of Puja.
Dancer-models presented the clothes in a flash mob.
Actors Neel Bhattacharya and Susmita Chatterjee joined the performance.
The collection includes clothes for both women and men.
Trends is also promoting the campaign through a song, television commercial and dance step.
Trends held the sixth edition of Saj Parbon at City Centre 1 in Salt Lake on Monday evening.
The campaign, titled “Trends Saj Parbon 2026 – Festive Fashion Drop,” promotes five festive looks for five days of Puja.
Dancer-models performed a flash mob featuring Trends’ latest ethnic collection, joined by actors Neel Bhattacharya and Susmita Chatterjee.
The campaign introduces a digital music track, television commercial and signature hook step by a national choreographer.
The collection includes womenswear and menswear, combining traditional festive silhouettes with contemporary styles.
- Who
- Trends, actors Neel Bhattacharya and Susmita Chatterjee, and dancer-models participated in the event.
- What
- Trends launched its “Saj Parbon 2026 – Festive Fashion Drop” campaign and latest ethnic collection.
- Where
- City Centre 1 in Salt Lake, Kolkata.
- When
- The launch took place on Monday evening, with Mahalaya less than a month away.
- Why
- The campaign aims to promote festive fashion and invite shoppers to explore Trends’ collection ahead of Durga Puja.
Key facts
- Campaign
- Trends Saj Parbon 2026 – Festive Fashion Drop
- Edition
- Sixth edition of Saj Parbon
- Event format
- Flash mob and fashion collection launch
- Collection
- Womenswear and menswear with traditional and contemporary styles
- Performance
- A rendition of the folk song “Sundari Komola Nache”
- Retail network
- More than 2,000 stores across over 1,000 cities
- Operator
- Reliance Retail
Quotes
Susmita Chatterjee
Actor and Saj Parbon showstopper
“Trends has been my favourite destination for years. It has a vast collection that you definitely cannot scan in a day. And this is in keeping with the Puja spirit as Durga Puja lasts five days but the Puja shopping continues for over a month.”
telegraphindia.com
“Fashion, especially Puja fashion, is something that should be both classy and comfortable. Trends is my go-to destination for Puja fashion.”
telegraphindia.com
Sources
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