2 weeks ago
Kangana Ranaut Showcases Handcrafted Meghalayan Ahimsa Silk Saree
Kangana Ranaut showed people a special saree she wore for an interview.
It was her first saree made with Meghalayan Eri silk.
The saree is purple and was colored using iron dust and pomegranate.
It took about two and a half months to weave.
Eri silk is also called Ahimsa silk because the cocoons are collected after the moths leave them.
This means the silk-making process does not harm the moths.
The saree was made by Taara Vedaa.
Kangana shared the saree after discussing a different advertisement that some people criticized for its clothing choices.
Kangana Ranaut wore her first handcrafted Meghalayan Eri silk saree for a recent interview and shared it on Instagram Stories.
The purple saree was naturally dyed using iron dust and pomegranate and took 2.5 months to weave.
Eri, or Ahimsa, silk is made from cocoons collected after moths leave them, making the process cruelty-free.
The saree was created by Taara Vedaa and uses silk from the Philosamia ricini moth, found mainly in Northeast India.
The fashion post followed a dispute involving Kangana Ranaut, Kriti Sanon and GIVA over an advertisement later withdrawn by the brand.
- Who
- Actor and politician Kangana Ranaut wore the saree; Taara Vedaa provided details about it.
- What
- Ranaut showcased her first handcrafted Meghalayan Eri, or Ahimsa, silk saree.
- Where
- Ranaut shared the saree on Instagram Stories; the textile originated in Meghalaya and Northeast India.
- When
- For a recent interview; the post came days after the GIVA advertisement controversy described in the article.
- Why
- She wore and shared the saree for a special event and to highlight its handcrafted textile tradition.
Criticism of the GIVA advertisement
Women’s clothing choice and cultural interpretation
Appropriate clothing for Rakhi
Criticism of the GIVA advertisement
Some social media users objected to Kriti Sanon’s Indo-Western outfit in the Rakhi advertisement, describing it as too revealing and not traditional enough.
Women’s clothing choice and cultural interpretation
Kriti Sanon said women’s respect for culture should not be measured by their clothing and noted that ethnic fashion has evolved.
Purpose and tone of the advertisement
Criticism of the GIVA advertisement
Kangana Ranaut called the advertisement “intentionally creepy” and questioned why a Rakhi scene used the outfit shown.
Women’s clothing choice and cultural interpretation
GIVA said it did not intend to hurt anyone’s sentiments and withdrew the advertisement from all media out of respect.
Key facts
- Saree type
- Eri silk, also known as Ahimsa silk
- Colour
- Purple, naturally dyed with iron dust and pomegranate
- Weaving time
- 2.5 months
- Brand
- Taara Vedaa
- Silk source
- Cocoons of the Philosamia ricini moth, primarily found in Northeast India
- Material feature
- A durable textile with a matte, cotton-like texture
- Related controversy
- GIVA withdrew an advertisement after criticism over its clothing and cultural presentation
Quotes
Kangana Ranaut
Actor and politician who shared the saree photograph on Instagram Stories
“It's a wonderful time to be a woman. Our closets are full of a variety of clothes. Today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today, why would you tie your brother a Rakhi in your bikini/undergarments? Where are all your styling options?”
NDTV
“A moment of pure pride... The beautiful Kangana Ranaut drapes our handcrafted premium Meghalaya Eri Silk saree for one of her special events.”
NDTV
Sources
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