1 hr ago
Hina Khan Says Actors Can Opt Out Over Kriti Ad
Hina Khan talked about a controversial advertisement featuring Kriti Sanon.
The ad was made for the jewellery brand GIVA and was linked to Raksha Bandhan.
Some people thought Kriti’s outfit was not suitable for the traditional festival.
The advertisement was later taken down from social media.
Hina said actors can choose not to do an advertisement if they are worried about its creative choices.
However, she also said Kriti did not deserve such intense criticism.
Hina said people sometimes keep discussing an issue long after it first happens.
Kangana Ranaut also criticized the advertisement’s styling.
Hina Khan said actors can refuse brand projects if they are uncomfortable with the creative direction.
She made the comments while discussing criticism of Kriti Sanon’s Raksha Bandhan advertisement for GIVA.
The advertisement was criticized by some netizens over Kriti’s off-white outfit and later removed from social media.
Hina said Kriti did not deserve the extent of backlash and that online criticism can continue to grow.
Kangana Ranaut separately criticized the advertisement’s styling and called its presentation inappropriate for Raksha Bandhan.
- Who
- Hina Khan commented on criticism involving actor Kriti Sanon, GIVA, and the advertisement; Kangana Ranaut also criticized the ad.
- What
- Hina said actors can opt out of brand projects but argued that Kriti did not deserve the scale of backlash over the advertisement.
- Where
- The comments were made on Hina Khan’s talk show, The4POV; the advertisement appeared on social media.
- When
- Hina’s comments were reported on September 7, 2026; the advertisement was previously withdrawn from social media.
- Why
- Some netizens objected to Kriti Sanon’s outfit, saying it was inappropriate for a Raksha Bandhan campaign and did not fit Indian traditions.
Advertisement Criticism
Context and Actor Choice
Suitability of the styling
Advertisement Criticism
Some netizens and Kangana Ranaut criticized Kriti Sanon’s off-white outfit, including its bralette-style blouse, cape, and draped skirt, as inappropriate for a Raksha Bandhan campaign.
Context and Actor Choice
Hina Khan did not blame Kriti Sanon or GIVA and said that no one deserved the level of backlash that followed the advertisement.
Responsibility for creative decisions
Advertisement Criticism
Critics argued that the advertisement’s presentation did not fit the traditions associated with Raksha Bandhan.
Context and Actor Choice
Hina said brands may insist on a particular creative approach, but actors still have the option to decline a project if they believe it could backfire.
Key facts
- Actor commenting
- Hina Khan
- Actor in advertisement
- Kriti Sanon
- Brand
- GIVA
- Festival
- Raksha Bandhan
- Advertisement status
- Withdrawn from social media
- Hina Khan’s position
- Actors can refuse projects, but Kriti did not deserve the level of criticism she received
- Additional criticism
- Kangana Ranaut called the advertisement’s presentation inappropriate for Raksha Bandhan
Quotes
Hina Khan
Actor discussing actors’ responsibility and ability to reject advertising projects
“Sometimes, some brands are very adamant on a certain sort of their creative. They want to do it their way. As an actor, you always have the option of opting out, considering that it may backfire. Maybe it was not well thought, or maybe they thought it may not become what it became.”
news18.com
“The level at which… what happened and what is happening, no one deserves so much. Ek cheez hogayi, aapne itna socha nahi and it happened. But then people don’t let it go. It becomes big and very big.”
news18.com
Sources
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