1 week ago
Kangana Ranaut Criticizes Kriti Sanon’s Raksha Bandhan Jewellery Ad
Kriti Sanon appeared in a jewellery advertisement for Raksha Bandhan.
The advertisement was made by GIVA and is called “Furever Sibling.”
It shows Kriti tying a rakhi to her brother.
She then ties another rakhi to her pet dog.
Kriti wears a blouse, cape and draped skirt in the advertisement.
Some people online thought her blouse showed too much skin for a traditional festival.
Kangana Ranaut compared the outfit to a bikini or undergarments and called the advertisement “intentionally creepy.”
Other people defended Kriti’s right to wear modern clothes.
Kriti has not publicly responded to the criticism mentioned in the reports.
Kriti Sanon features in GIVA’s “Furever Sibling” Raksha Bandhan jewellery advertisement.
The ad shows Sanon tying a rakhi to her brother and then to her pet dog.
Sanon wears an off-white bralette-style blouse with a cape and draped skirt.
Some social media users called the outfit skimpy and accused the campaign of trivializing the festival.
Kangana Ranaut called the advertisement “intentionally creepy” and questioned Sanon’s styling choice.
- Who
- Kriti Sanon appeared in the advertisement, while actor and BJP MP Kangana Ranaut criticized it.
- What
- The controversy concerns GIVA’s Raksha Bandhan advertisement, particularly Sanon’s outfit and the depiction of her tying a rakhi to a dog.
- Where
- Ranaut made the comments on Instagram Stories, while the advertisement depicts a Raksha Bandhan celebration.
- When
- Ranaut posted her criticism on Instagram Stories on a Monday evening; one report dates the posts to August 24, 2026.
- Why
- Some viewers considered Sanon’s outfit unsuitable for a traditional festival, while GIVA’s campaign presented Raksha Bandhan as a modern, pet-friendly celebration.
Criticism of the Advertisement
Modern Campaign Concept
Sanon’s outfit
Criticism of the Advertisement
Ranaut and some social media users considered the bralette-style blouse too revealing or inappropriate for an advertisement centered on Raksha Bandhan.
Modern Campaign Concept
The advertisement combines the blouse with a cape and draped skirt to create an Indo-Western look containing traditional elements.
Festival portrayal
Criticism of the Advertisement
Some users accused GIVA and the filmmakers of trivializing or disrespecting Indian festivals, with some calling for a boycott.
Modern Campaign Concept
The campaign presents Raksha Bandhan as a modern celebration involving both Sanon’s brother and her pet.
Modern clothing
Criticism of the Advertisement
Critics argued that a festival-themed advertisement should use more conventional or traditional styling.
Modern Campaign Concept
Other users defended Sanon’s choice of modern clothing and criticized the backlash against her attire.
Rakhi for a pet
Criticism of the Advertisement
Critics questioned the decision to show Sanon tying a rakhi to a dog and argued that the narrative diminished the brother’s importance.
Modern Campaign Concept
The campaign describes the dog as a “furever sibling” and extends the festival gesture to a pet.
Key facts
- Brand and campaign
- GIVA’s Raksha Bandhan jewellery advertisement, titled “Furever Sibling”
- Featured actor
- Kriti Sanon
- Campaign concept
- Sanon ties a traditional rakhi to her brother and then extends the gesture to her pet dog
- Campaign purpose
- Promotion of GIVA’s pet collection
- Outfit
- An off-white bralette-style blouse with a cape and draped skirt
- Criticism
- Some users described the outfit as skimpy or vulgar and accused the campaign of disrespecting or trivializing Indian festivals
- Ranaut’s response
- She questioned why Sanon would tie a rakhi in what she described as a bikini or undergarments and called the advertisement “intentionally creepy”
- Sanon’s response
- The reports say Sanon has not responded to the controversy or Ranaut’s comments
Quotes
A social media user
Social media commenter criticizing the advertisement's styling and lack of traditional Raksha Bandhan rituals
“It's a wonderful time to be a woman. Our closets are full of variety of clothes, today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy!”
republicworld.com
freepressjournal.in
NDTV
theprint.in
rediff.com
“No traditional wear, no puja thali, no tilak on brother's forehead, no sweets .. nothing... only show off .. what kind of festival is this???”
republicworld.com
A social-media user
commenter who criticised the advertisement’s effect on Raksha Bandhan’s traditional meaning
“Indian men are having nightmare over Kriti Sanon wearing modern clothes in rakshabandhan ad only if they could create such outrage for women who are wearing normal clothes and still getting raped by indian men daily and getting 0 justice.”
telegraphindia.com
“Creative freedom is great but it should not change the essence of the tradition”
telegraphindia.com
Sources
Kangana Ranaut Takes A Dig At Kriti Sanon's Raksha Bandhan Ad, Says 'Why Would You Tie Your Brother Rakhi In Bikini'
'Why Tie Rakhi In Bikini?': Kangana Ranaut Takes Dig At Kriti Sanon's Ad, Calls It 'Intentionally Creepy'
‘Why tie Rakhi in bikini’ - Kangana Ranaut slams Kriti Sanon’s Raksha Bandhan ad - Telegraph India
"Why Tie Rakhi In Your Bikini?" Kangana Ranaut Calls Kriti Sanon's Ad 'Intentionally Creepy'
Kangana Ranaut is also targeting Kriti Sanon for Rakhi ad. Calls it a bikini
Kangana To Kriti: 'Why Would You Tie A Rakhi In Your Bikini?'
Related news
Kangana Ranaut and Kriti Sanon Clash Over Raksha Bandhan Ad
Kriti Sanon Answers Rakshabandhan Ad Critics With Rakhi Post
GIVA Withdraws Kriti Sanon Raksha Bandhan Ad After Backlash
Kriti Sanon Defends Raksha Bandhan Ad Amid Backlash
Kangana, Kriti Clash Over Cultural Meaning of Raksha Bandhan Ad
GIVA Withdraws Kriti Sanon Raksha Bandhan Ad After Backlash
Miss Universe India 2026 Weighs In On Kriti Sanon Ad
Celebrity Looks Show How to Add Whimsy to Everyday Fashion
Rakhi Advertisement Withdrawal Rekindles Debate Over Women’s Clothing
Giva Withdraws Raksha Bandhan Ad After Social-Media Outcry
Kareena Dodges Kriti Ad Debate as Meghna Gulzar Responds
