Headtrixx Builds India’s Hard-Water Haircare Category

Some people wash their hair with hard water, which has more dissolved minerals.

This water can be associated with hair that feels dry, rough, or has buildup.

Headtrixx is a haircare brand from Nagpur that focuses on this specific concern.

Its message is “Made for Your Water.”

The brand wants people to think about their water when choosing haircare products.

Headtrixx says about 60% of its bookings come from Nagpur.

The other 40% come from different parts of India.

The company still needs to explain the category and what its products can realistically do.

Hard water is only one factor that may affect hair, so people’s needs can differ.