3 weeks ago
Airtel widens value lead over Jio with premiumisation push
Two big phone companies in India are Airtel and Jio.
They compete to win customers and make money.
Recently, we learned how they did over the last three months.
Airtel earns more money from each customer than Jio does.
Airtel earns about 264 rupees per customer each month, while Jio earns about 215 rupees.
Airtel's earnings per customer grew faster than Jio's.
However, Jio still added more new customers than Airtel.
Jio also has more total customers overall.
Airtel has a special offer called Fastlane that helps people switch to better plans.
Because of this, Airtel's profit went up, while Jio's profit went down a little.
Both companies are working hard to keep their customers happy.
Airtel's Arpu rose 2.7% sequentially to Rs 264 in the June quarter, while Jio's Arpu rose 0.7% to Rs 215.6.
Jio added 8.9 million subscribers to reach 533.3 million, while Airtel added 3.3 million to reach 376.5 million.
Airtel's total data traffic grew 11.1% sequentially, outpacing Jio's 5.2%, although Jio led in absolute terms with 69.4 billion GB consumed.
Airtel credited its Fastlane offering, higher data consumption, and migration to higher-value unlimited plans for accelerating postpaid upgrades.
Airtel's net profit rose 16.5% sequentially to Rs 7,014.4 crore, while Jio's net profit fell 2.2% to Rs 7,764 crore.
- Who
- Bharti Airtel and Reliance Jio, India's two leading telecom operators
- What
- Airtel widened its lead over Jio on key value metrics such as Arpu in the June quarter
- Where
- India
- When
- June quarter, with comparisons made against the March quarter
- Why
- Airtel's premiumisation strategy, including the Fastlane offering, higher data consumption, and faster postpaid upgrades, boosted its Arpu and profitability
Key facts
- Airtel Arpu
- Rs 264, up 2.7% sequentially
- Jio Arpu
- Rs 215.6, up 0.7% sequentially
- Airtel subscriber base
- 376.5 million after adding 3.3 million
- Jio subscriber base
- 533.3 million after adding 8.9 million
- Airtel net profit
- Rs 7,014.4 crore, up 16.5% sequentially
- Jio net profit
- Rs 7,764 crore, down 2.2% sequentially
- Airtel EBITDA
- Rs 24,781 crore, up 3.4% sequentially
- Jio EBITDA
- Rs 20,865 crore, up 4% sequentially






