2 hrs ago

OpenAI to Test Visual Ads During ChatGPT Image Generation

OpenAI plans to try a new kind of ad in ChatGPT.

The ads may appear while the chatbot is making an image.

They will be separate from the image ChatGPT creates.

OpenAI says people will be able to tell that the ads are ads.

The company also says ads will not change ChatGPT’s answers.

The test is planned for users in the United States later this month.

OpenAI has not said whether the test will expand to other places.

The company says businesses have seen promising early results from its advertising.

Key facts

Advertising format: Visual ads shown while an image prompt is being processed
Initial test market: United States
Expected test timing: Later this month; no exact date stated
Placement: During image generation, separate from the generated image
OpenAI's stated safeguards: Ads will be clearly marked and will not affect ChatGPT's answers
Potential ad content: Pictures showing products, explaining deals, or highlighting service-related experiences
Early advertising results: OpenAI says initial findings show lower cost per acquisition, while businesses report higher new-customer acquisition rates

thehansindia.com · 2 hrs ago