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Marriott Rethinks Hospitality For India’s Growing Spiritual Travel Market
Some people travel to visit important temples.
Sheraton Grand Palace Indore is seeing more of these visitors.
The hotel is vegetarian, which suits many guests on spiritual journeys.
Many pilgrims travel in groups and plan their trips around temple visits.
The hotel can help arrange cars, temple visits and meals.
It may also pack food for people leaving at night.
Staff are learning that pilgrims may need different things from business travellers.
The hotel is adding thoughtful touches, such as temple kits and small gifts.
Marriott says religious travel has increased in Indore and is changing how hotels welcome guests.
Sheraton Grand Palace Indore is Marriott International’s first all-vegetarian property.
The hotel is attracting pilgrims travelling to Mahakaleshwar and Omkareshwar temples.
Guests often travel in groups of 20 or 30 with itineraries centered on darshan.
Packages may include transport, temple visits, meals, packed food and travel-desk support.
Marriott is training staff and creating tailored welcome touches for spiritual travellers.
- Who
- Marriott International, through Sheraton Grand Palace Indore, and travellers visiting nearby temples.
- What
- The hotel is adapting services, food and staff training for spiritual and religious travellers.
- Where
- Indore, with access to the Mahakaleshwar and Omkareshwar temples.
- When
- The article does not give a specific date; the change is described as ongoing.
- Why
- Religious tourism has increased, and pilgrims have different needs from corporate, leisure or conference guests.
Key facts
- Property
- Sheraton Grand Palace Indore
- Operator
- Marriott International
- Distinctive feature
- Marriott International’s first all-vegetarian property
- Nearby destinations
- Mahakaleshwar and Omkareshwar temples
- Typical group size
- Pilgrim groups often include 20 or 30 people
- Travel support
- Packages may include cars, temple visits, meals and packed food
- Hospitality approach
- Staff training and welcome amenities are being tailored to spiritual travellers
Quotes
Neil James
General Manager of Sheraton Grand Palace Indore
“We have started creating touch points, right from the traditional welcome when the guest steps in to what we put in the rooms as a welcome amenity, to something that they can carry away, like a small fridge magnet—everything is well thought out.”
deccanchronicle.com
“People frequent this property because it has easy access to both Mahakaleshwar and Omkareshwar temples. And the added advantage is being vegetarian, which complements their spiritual journey.”
deccanchronicle.com
Sources
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